{"product_id":"10-trillion-prize-captivating-the-newly-affluent-in-china-and-india-hardcover","title":"The $ 10 Trillion Prize by Michael J. Silverstein |Abheek Singhi| Carol Liao| David Michael (Hardcover) (RARE BOOKS)","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003ch3 class=\"\" data-end=\"178\" data-start=\"159\"\u003eBook Summary\u003c\/h3\u003e\n\u003cp class=\"\" data-end=\"336\" data-start=\"180\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe title, \u003cem data-end=\"35\" data-start=\"11\"\u003eThe $10 Trillion Prize\u003c\/em\u003e, underscores the projected annual consumer spending in China and India by the end of the decade, highlighting the immense market potential.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe authors, leveraging extensive research and insights from The Boston Consulting Group, provide a detailed portrait of the new affluent consumers in these countries.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book categorizes consumers into various segments, including the middle class, emerging millionaires, and the economically disadvantaged, offering a nuanced understanding of each group's unique characteristics and needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"496\" data-start=\"338\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThrough real-life stories and case studies, the authors illustrate how these consumers' preferences are evolving, influenced by factors such as urbanization, technological advancements, and globalization.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book emphasizes the importance for businesses to comprehend these shifts to effectively tap into the vast opportunities presented by these markets.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIt also discusses strategies for companies to align their offerings with the aspirations and expectations of these consumers, ensuring sustained growth and success in the region.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"501\" data-start=\"498\"\u003e\n\u003ch3 class=\"\" data-end=\"527\" data-start=\"503\"\u003eAbout the Authors\u003c\/h3\u003e\n\u003cp class=\"\" data-end=\"756\" data-start=\"529\"\u003e\u003cstrong data-end=\"555\" data-start=\"529\"\u003eMichael J. Silverstein\u003c\/strong\u003e\u003cbr data-end=\"558\" data-start=\"555\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAn American business consultant and author, Silverstein is renowned for his expertise in consumer behavior and retail.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe is a senior partner and managing director at The Boston Consulting Group and has authored several influential books, including \u003cem data-end=\"142\" data-start=\"130\"\u003eTrading Up\u003c\/em\u003e and \u003cem data-end=\"164\" data-start=\"147\"\u003eWomen Want More\u003c\/em\u003e.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHis work primarily focuses on understanding the dynamics of consumer markets and advising companies on strategies to cater to evolving consumer needs.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"936\" data-start=\"758\"\u003e\u003cstrong data-end=\"775\" data-start=\"758\"\u003eAbheek Singhi\u003c\/strong\u003e\u003cbr data-end=\"778\" data-start=\"775\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSinghi leads BCG's India consumer practice and has been instrumental in shaping the firm's strategies in the Indian market.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe has authored seminal reports such as \u003cem data-end=\"62\" data-start=\"40\"\u003eBuilding a New India\u003c\/em\u003e and \u003cem data-end=\"84\" data-start=\"67\"\u003eThe Tiger Roars\u003c\/em\u003e, providing insights into the changing economic landscape of India.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1113\" data-start=\"938\"\u003e\u003cstrong data-end=\"952\" data-start=\"938\"\u003eCarol Liao\u003c\/strong\u003e\u003cbr data-end=\"955\" data-start=\"952\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHeading BCG's China consumer practice, Liao brings a deep understanding of the Chinese market.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWith an educational background from Peking University and Harvard University, she has been pivotal in guiding companies through the complexities of the Chinese consumer landscape.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1293\" data-start=\"1115\"\u003e\u003cstrong data-end=\"1132\" data-start=\"1115\"\u003eDavid Michael\u003c\/strong\u003e\u003cbr data-end=\"1135\" data-start=\"1132\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMichael leads BCG's globalization practice and has extensive experience in the Chinese market.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe has co-authored works like \u003cem data-end=\"56\" data-start=\"30\"\u003eAsia's Digital Dividends\u003c\/em\u003e and has served on advisory boards of major corporations, offering strategic insights into global business dynamics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cem data-is-only-node=\"\" data-end=\"24\" data-start=\"0\"\u003eThe $10 Trillion Prize\u003c\/em\u003e serves as an invaluable resource for businesses aiming to understand and penetrate the vast consumer markets of China and India.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIts data-driven approach and real-world examples provide actionable insights for companies seeking to align their strategies with the aspirations of the newly affluent consumers in these regions.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157394546874,"sku":"2Q1LDHZWH-Used","price":69.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/10TRILLION.jpg?v=1758052125","url":"https:\/\/clappingpages.com\/products\/10-trillion-prize-captivating-the-newly-affluent-in-china-and-india-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}