{"product_id":"18-brand-astras-using-brand-abilities-as-weapons-for-crisp-brand-building-response-books","title":"18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building (Response Books)","description":"\u003cstrong\u003eIn today's competitive times, where marketing is nothing short of warfare, \u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e18 Brand Astras\u003c\/span\u003e presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility.\u003c\/strong\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdopting a simple and jargon-free style, the book explains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- What constitutes each brand ability?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- The connection between these abilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- How these abilities must be used in conjunction for maximum results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e-How these abilities are integrated to form the CRISP Branding model.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWritten in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45158020022458,"sku":"2SABEN7R5-Used","price":9.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/51_THYwi9ML._SX314_BO1_204_203_200.jpg?v=1758067161","url":"https:\/\/clappingpages.com\/products\/18-brand-astras-using-brand-abilities-as-weapons-for-crisp-brand-building-response-books","provider":"Clapping Pages","version":"1.0","type":"link"}