{"product_id":"a-never-before-world-hardcover","title":"A never before world: tracking the evolution of consumer india [hardcover] by Rama Bijapurkar","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIn this book, Bijapurkar argues that emerging markets, particularly India, represent a \"never-before world\" for businesses accustomed to Western markets.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eShe highlights the importance of understanding the environment in which Indian consumers live, their diverse thinking, and the rapid changes in their behaviors and aspirations.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book emphasizes that consumer needs and desires in India are growing faster than incomes, making it crucial for businesses to adapt their strategies accordingly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAbout the Author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"19\" data-is-only-node=\"\"\u003eRama Bijapurkar\u003c\/strong\u003e is a distinguished Indian market strategist, author, and academician, renowned for her profound insights into India's evolving consumer landscape. With over four decades of experience, she has established herself as a leading authority on consumer behavior and market strategy in India.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":45156810784954,"sku":"2NMMWPIBL-Used","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/ANeverBeforeWorld.jpg?v=1761932440","url":"https:\/\/clappingpages.com\/products\/a-never-before-world-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}