{"product_id":"bang-getting-your-message-heard-in-a-noisy-world","title":"Bang!: Getting Your Message Heard in a Noisy World (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eWe all want to get our message heard. And in \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBang!\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBang!\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFull of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBang!\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eshows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.\u003c\/span\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156654153914,"sku":"2GMSRBJ5U-Used","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/Bang.jpg?v=1758035672","url":"https:\/\/clappingpages.com\/products\/bang-getting-your-message-heard-in-a-noisy-world","provider":"Clapping Pages","version":"1.0","type":"link"}