{"product_id":"blockbusters-by-anita-elberse-rare-books","title":"Blockbusters by Anita Elberse [rare books]","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"195\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIn \u003cem data-start=\"3\" data-end=\"17\"\u003eBlockbusters\u003c\/em\u003e (2013), Harvard Business School professor \u003cstrong data-start=\"60\" data-end=\"77\"\u003eAnita Elberse\u003c\/strong\u003e challenges the popular \"Long Tail\" theory—arguing that, even in the age of digital abundance, \u003cstrong data-start=\"172\" data-end=\"215\"\u003emega-budget entertainment is still king\u003c\/strong\u003e. Through rigorous data analysis and insider stories from film, music, sports, and publishing, Elberse shows that a small fraction of “blockbuster” hits generate the lion’s share of profits. For instance, only \u003cstrong data-start=\"425\" data-end=\"500\" data-is-last-node=\"\"\u003e4 out of 22 Warner Bros. films in 2010 accounted for 70% of its profits\u003c\/strong\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eShe covers strategies like:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"197\" data-end=\"359\"\u003e\n\u003cli data-start=\"197\" data-end=\"238\"\u003e\n\u003cp data-start=\"199\" data-end=\"238\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHuge marketing pushes behind tentpole films (\u003cem data-start=\"45\" data-end=\"62\"\u003eThe Dark Knight\u003c\/em\u003e, \u003cem data-start=\"64\" data-end=\"83\"\u003eMarvel franchises\u003c\/em\u003e),\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"239\" data-end=\"280\"\u003e\n\u003cp data-start=\"241\" data-end=\"280\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMajor celebrity signings (\u003cem data-start=\"26\" data-end=\"60\"\u003eCristiano Ronaldo to Real Madrid\u003c\/em\u003e, \u003cem data-start=\"62\" data-end=\"93\"\u003eLady Gaga’s mass distribution\u003c\/em\u003e),\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"281\" data-end=\"359\"\u003e\n\u003cp data-start=\"283\" data-end=\"359\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eRisk allocation toward big bets in a fragmented market—arguing this is the \u003cstrong data-start=\"75\" data-end=\"144\"\u003eonly viable strategy for capturing audience attention and returns\u003c\/strong\u003e amid digital noise\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"361\" data-end=\"437\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWhile acknowledging that blockbusterism may stress creative variety, she insists the economics favor \u003cstrong data-start=\"101\" data-end=\"123\"\u003efewer, larger bets\u003c\/strong\u003e, making \u003cem data-start=\"132\" data-end=\"146\"\u003eBlockbusters\u003c\/em\u003e essential reading for understanding modern entertainment business dynamics\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"361\" data-end=\"437\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAbout the Author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"484\" data-end=\"501\"\u003eAnita Elberse\u003c\/strong\u003e is the Lincoln Filene Professor of Business Administration at Harvard Business School and one of its youngest tenured female professors . An economist and econometrician trained in the Netherlands, with academic credentials from USC, Amsterdam, and London Business School, she specializes in entertainment, media, and sports industry analysis \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Anita_Elberse?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/en.wikipedia.org\/wiki\/Anita_Elberse?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. Elberse designs and teaches blockbuster-themed MBA and executive courses involving Hollywood, the NFL, major record labels, and global sports teams \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.denkproducties.nl\/experts\/anita-elberse?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.denkproducties.nl\/experts\/anita-elberse?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cem data-start=\"0\" data-end=\"14\" data-is-only-node=\"\"\u003eBlockbusters\u003c\/em\u003e grew from her extensive case research and was named one of Amazon’s Best Books of 2013, praised for its clear, data-driven perspective on why big bets win in the digital era\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255603519674,"sku":"34N4LJDOH-Used","price":59.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/1_2c08b398-27d1-4648-92b8-89cee3dec8ae.jpg?v=1761066412","url":"https:\/\/clappingpages.com\/products\/blockbusters-by-anita-elberse-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}