{"product_id":"brand-premium-by-n-hollis-hardcover-rare-books","title":"Brand Premium by N. Hollis [Hardcover] [rare books]","description":"\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003e\"Brand Premium: How Smart Brands Make More Money\" by Nigel Hollis explores why consumers pay premium prices for certain brands. According to Hollis, the answer lies in a combination of factors, including better quality, aesthetics, and social standing.\u003c\/p\u003e\n\u003cp\u003eThe book highlights how most brands rely on past equity and short-term buzz rather than creating meaningful differentiation through brand experiences. Hollis emphasizes the importance of building brand loyalty by focusing on four key components¹ ²:\u003cbr\u003e- Purpose: Defining the brand's role and values\u003cbr\u003e- Delivery: Meeting customer expectations through products or services\u003cbr\u003e- Resonance: Creating an emotional connection with customers\u003cbr\u003e- Difference: Establishing a unique identity that sets the brand apart\u003c\/p\u003e\n\u003cp\u003eHollis applies his model to different brand types, including premium-priced and value-priced brands, and provides insights on amplifying a brand's value across various touchpoints.\u003c\/p\u003e\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNigel Hollis\u003c\/strong\u003e is Executive Vice President and Chief Global Analyst at Millward Brown, with over 30 years of experience in research and branding. He's a renowned expert in the field, known for his blog \"Straight Talk with Nigel Hollis,\" and a four-time winner of WPP's Atticus Award.\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45253238390970,"sku":"34601GUTD-Used","price":89.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/egg_a82fab8f-4c3b-4295-8410-178f9e2a3eb2.jpg?v=1767433333","url":"https:\/\/clappingpages.com\/products\/brand-premium-by-n-hollis-hardcover-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}