{"product_id":"brandvantage-hardcover","title":"Brandvantage [hardcover]","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBrandvantage\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.\u003cbr data-mce-fragment=\"1\"\u003eThe software of managerial skills, based on the 'STRIVES' framework, required to navigate the volatile corporate world successfully.\u003cbr data-mce-fragment=\"1\"\u003eThe hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePeppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBrandvantage\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor further conversations on brand leadership and strategy, write in to:\u003cbr data-mce-fragment=\"1\"\u003etruptiarvind@pragmarketism.com\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45190000836794,"sku":"2VG37RAIP-Used","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/51zP2OAdn5L._SY425__1.jpg?v=1758994761","url":"https:\/\/clappingpages.com\/products\/brandvantage-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}