{"product_id":"bright-lights-no-city-hardcover-rare-book","title":"Bright Lights, No City [Hardcover] [RARE BOOK]","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThe hilarious story of two brothers, a truckload of batteries, and a brilliant plan to bring light--and new business opportunities--to Ghana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt age 47, Whit Alexander, the American co-founder of the Cranium board game, decided to start a new business selling affordable goods and services to low-income villagers in Ghana, West Africa. His brother Max, a journalist, came along to tell the story. Neither of them could have anticipated just how much of an adventure they’d find there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn Ghana, Whit's initial goal is to market a high quality rechargeable AA battery that off-grid villagers could use to power their flashlights and radios, as well as to charge their cell phones. If successful, he planned to grow a larger for-profit business based on those batteries--creating a trusted African brand that would provide life-enhancing products, services, and jobs, without relying on charity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGhana, however, presents extraordinary challenges, and the brothers wage daily battles against deadly insects, insane driving conditions, unspeakable food, voodoo priests, corrupt officials, counterfeiters, and ethnic rivalries on their way to success. From signing up customers who earn a few dollars a month at most to training employees with no Western-style work experience, the brothers quickly learn that starting a business in Africa requires single-minded focus, a sense of humor, and a lot of patience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlong the way, Whit and Max relive their own childhood, bickering across the African bush and learning a great deal about Africans as well as themselves. Irreverent, hilarious, and ultimately inspiring, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBright Lights, No City\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e challenges accepted notions of charity, shows the power of broadening your horizons, and suggests that there is hope and opportunity in Africa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003ePraise for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eBright Lights, No City\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"An affectionate, good-humored and finally inspiring account of one American's determination to make good things happen.\"\u003cbr data-mce-fragment=\"1\"\u003e--Kate Braestrup, New York Times bestselling author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHere If You Need Me\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"My boss, Bill Gates, coined the phrase 'creative capitalism' to encourage the use of market forces to address the needs of the poor. But my friend, Whit Alexander, moved creative capitalism from ideas to bold practice. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBright Lights, No City\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e will scratch your travel bug, tickle your business brain, and touch your heart.\"\u003cbr data-mce-fragment=\"1\"\u003e--Patty Stonesifer, former CEO of the Bill \u0026amp; Melinda Gates Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"I thoroughly enjoyed this adventure, which helps to prove that what much of the developing world needs is a hand up, not a hand out.\"\u003cbr data-mce-fragment=\"1\"\u003e--John Wood, founder of Room to Read and author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eLeaving Microsoft to Change the World\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"I loved, loved, loved \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBright Lights, No City\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. A tour de force! Bravo. It's perceptive, informative, thoughtful, engaging, funny.\"\u003cbr data-mce-fragment=\"1\"\u003e--Carey Winfrey, editor emeritus, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eSmithsonian\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e magazine and former Africa correspondent, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eNew York Times\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"Max Alexander has woven a compassionate and oft-times hilarious tale of the Brothers Alexander's attempt to save the world, one rechargeable battery at a time. If you have any interest in a great story or helping the other 4 billion, read this book, now.\"\u003cbr data-mce-fragment=\"1\"\u003e--W. Hodding Carter, author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eWestward Whoa\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eA Viking Voyage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"A lyrically written universal testimony to the humanity that binds all people together on this fragile planet, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBright Lights, No City\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a deeply moving and funny, can't-put-it-down book.\"\u003cbr data-mce-fragment=\"1\"\u003e--Frank Schaeffer, author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eCrazy for God\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"This book is filled with the passion and relentless pursuit that it takes to make dreams come to life, and reminds you that it takes compassion, luck, and humor to make history. A must read for every entrepreneur.\"\u003cbr data-mce-fragment=\"1\"\u003e--Richard Tait, Co-Founder, Cranium; CEO, Galazo\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45206842245306,"sku":"2XFL0KVLT-Used","price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/ddi.jpg?v=1759597239","url":"https:\/\/clappingpages.com\/products\/bright-lights-no-city-hardcover-rare-book","provider":"Clapping Pages","version":"1.0","type":"link"}