{"product_id":"business-strategy-rare-books-by-editor-h-igor-ansoff","title":"Business Strategy [rare books] by Editor H. Igor Ansoff","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cem data-start=\"0\" data-end=\"38\" data-is-only-node=\"\"\u003eBusiness Strategy: Selected Readings\u003c\/em\u003e (1969) is a comprehensive anthology curated by H. Igor Ansoff, a pioneer in the field of strategic management.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book compiles influential articles and papers that lay the foundation for modern strategic thinking.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIt serves as an essential resource for understanding the evolution of business strategy concepts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eH. Igor Ansoff\u003c\/strong\u003e (1918–2002) was a Russian-American applied mathematician and business manager, widely recognized as the father of strategic management.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe introduced several key concepts that have shaped the field, including the \u003cstrong data-start=\"77\" data-end=\"94\"\u003eAnsoff Matrix\u003c\/strong\u003e, which outlines four growth strategies: market penetration, product development, market development, and diversification\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45253244485818,"sku":"348NH7U2P-Used","price":29.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/1_964af0c4-48d9-4289-bc75-bb1273e29204.jpg?v=1762404134","url":"https:\/\/clappingpages.com\/products\/business-strategy-rare-books-by-editor-h-igor-ansoff","provider":"Clapping Pages","version":"1.0","type":"link"}