{"product_id":"crossing-the-chasm-3rd-edition-marketing-and-selling-disruptive-products-to-mainstream-customers-collins-business-essentials","title":"Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Dr. Geoffrey Alexander Moore [rare books]","description":"\u003ch2\u003e\u003cspan\u003eBook Summary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"197\" data-end=\"311\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMoore adapts Everett Rogers’s diffusion of innovation theory to the high-tech sector, identifying a critical gap—the \u003cstrong data-start=\"117\" data-end=\"128\"\u003e“chasm”\u003c\/strong\u003e—that technology businesses must bridge between \u003cstrong data-start=\"176\" data-end=\"194\"\u003eearly adopters\u003c\/strong\u003e (visionaries) and the \u003cstrong data-start=\"217\" data-end=\"235\"\u003eearly majority\u003c\/strong\u003e (pragmatists)\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Crossing_the_Chasm?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/en.wikipedia.org\/wiki\/Crossing_the_Chasm?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHis framework guides innovators through essential steps:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"312\" data-end=\"510\"\u003e\n\u003cli data-start=\"312\" data-end=\"351\"\u003e\n\u003cp data-start=\"314\" data-end=\"351\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\" data-is-only-node=\"\"\u003eTargeting a niche\u003c\/strong\u003e (“bowling alley”) to create references,\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"352\" data-end=\"391\"\u003e\n\u003cp data-start=\"354\" data-end=\"391\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDefining the \u003cstrong data-start=\"13\" data-end=\"30\"\u003ewhole product\u003c\/strong\u003e—ensuring a complete, go-to-market solution,\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"392\" data-end=\"431\"\u003e\n\u003cp data-start=\"394\" data-end=\"431\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEstablishing clear \u003cstrong data-start=\"19\" data-end=\"34\"\u003epositioning\u003c\/strong\u003e and choosing proper \u003cstrong data-start=\"55\" data-end=\"80\"\u003edistribution channels\u003c\/strong\u003e,\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"432\" data-end=\"510\"\u003e\n\u003cp data-start=\"434\" data-end=\"510\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eScaling momentum (“\u003cstrong data-start=\"19\" data-end=\"30\"\u003etornado\u003c\/strong\u003e” phase) before reaching mainstream markets (“Main Street”)\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.reddit.com\/r\/Amazon__Deals_\/comments\/tp8fiy?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.reddit.com\/r\/Amazon__Deals_\/comments\/tp8fiy?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"512\" data-end=\"590\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe third edition updates examples for the digital era and adds new chapters, reaffirming Moore's thesis: success lies not in predicting the future, but in \u003cstrong data-start=\"156\" data-end=\"224\" data-is-last-node=\"\"\u003eknowing where you stand in the cycle and positioning accordingly\u003c\/strong\u003e\u003c\/span\u003e .\u003c\/p\u003e\n\u003ch2 data-start=\"512\" data-end=\"590\"\u003eAbout the Author\u003c\/h2\u003e\n\u003cp data-start=\"818\" data-end=\"857\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eDr. Geoffrey Alexander Moore\u003c\/strong\u003e (b. 1946, Oregon) is an American organizational theorist, management consultant, and speaker, best known for his work on high-tech marketing. He:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"859\" data-end=\"1149\"\u003e\n\u003cli data-start=\"859\" data-end=\"941\"\u003e\n\u003cp data-start=\"861\" data-end=\"941\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHolds a BA in American Literature (Stanford) and a PhD in English Literature (University of Washington)\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"942\" data-end=\"983\"\u003e\n\u003cp data-start=\"944\" data-end=\"983\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eTransitioned from academia and sales into Silicon Valley marketing, notably with Regis McKenna Inc.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"984\" data-end=\"1066\"\u003e\n\u003cp data-start=\"986\" data-end=\"1066\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFounded \u003cstrong data-start=\"8\" data-end=\"27\"\u003eThe Chasm Group\u003c\/strong\u003e and currently leads \u003cstrong data-start=\"48\" data-end=\"77\"\u003eGeoffrey Moore Consulting\u003c\/strong\u003e, advising major tech players like Salesforce, Microsoft, Google, Cisco, and Adobe\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1067\" data-end=\"1149\"\u003e\n\u003cp data-start=\"1069\" data-end=\"1149\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAuthored influential books including \u003cem data-start=\"37\" data-end=\"57\"\u003eInside the Tornado\u003c\/em\u003e, \u003cem data-start=\"59\" data-end=\"85\"\u003eLiving on the Fault Line\u003c\/em\u003e, \u003cem data-start=\"87\" data-end=\"104\"\u003eEscape Velocity\u003c\/em\u003e, and \u003cem data-start=\"110\" data-end=\"123\"\u003eZone to Win\u003c\/em\u003e, all building on his framework for navigating disruptive innovation\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1151\" data-end=\"1231\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHis work remains foundational in tech and startup ecosystems and is a staple in business school curricula at Stanford, Harvard, MIT, and others\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157388288186,"sku":"2Q0Z7IIGX-Used","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/CHASM.jpg?v=1758051929","url":"https:\/\/clappingpages.com\/products\/crossing-the-chasm-3rd-edition-marketing-and-selling-disruptive-products-to-mainstream-customers-collins-business-essentials","provider":"Clapping Pages","version":"1.0","type":"link"}