{"product_id":"dont-sell-make-them-buy-upgrade-your-selling-skills-by-r-mukund","title":"Don't Sell Make them Buy : Upgrade Your Selling Skills by  R. Mukund","description":"\u003ch2 data-section-id=\"v63idw\" data-start=\"44\" data-end=\"121\"\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"123\" data-end=\"199\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePublished in October 2022, this 184-page guide shifts the traditional mindset of aggressive selling to a modern, customer-driven approach. Rather than pushing the product, Mukund encourages salespeople to \u003cem data-start=\"205\" data-end=\"222\"\u003ecreate a desire\u003c\/em\u003e—to help customers \u003cem data-start=\"241\" data-end=\"247\"\u003ewant\u003c\/em\u003e to buy. The book is structured around understanding evolving post‑COVID consumer behaviour, mastering key principles like AIDA (Attention → Interest → Desire → Action), and building trust through empathy and genuine connection\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"201\" data-end=\"354\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWith 13 concise chapters, Mukund covers core areas: differentiating between marketing and selling, profiling customer types, leveraging body language and voice tone, handling objections, negotiation techniques, and post-sale service\u003c\/span\u003e . \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eReal-life case studies and practical dialogues illustrate both what to do—and what to avoid—in sales situations. Mukund emphasizes that flexibility, authenticity, and psychological insight are what convert interest into commitment, not scripted pitches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"356\" data-end=\"432\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWhile some readers on Reddit noted a certain degree of self-promotion in the narrative, many appreciated how the book successfully reinforces often-forgotten fundamentals of effective selling and makes them actionable again\u003c\/span\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"68wfnx\" data-start=\"439\" data-end=\"473\"\u003eAbout the Author —\u003c\/h2\u003e\n\u003cp data-start=\"475\" data-end=\"634\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eR. Mukund\u003c\/strong\u003e has accumulated over \u003cstrong data-start=\"31\" data-end=\"57\"\u003e40 years of experience\u003c\/strong\u003e in engineering, product management, training, and sales across sectors and regions—including India, China, Southeast Asia, the Middle East, and Australia\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe is the founder, director, and CEO of \u003cstrong data-start=\"40\" data-end=\"79\"\u003eSabre Learning and Skilling Systems\u003c\/strong\u003e, a training organization that has delivered sales and service programs to over 65,000 professionals across 100+ brands over two decades\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.abebooks.com\/9789392834714\/Don%E2%80%99t-Sell-Buy-Upgrade-Selling-9392834713\/plp?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.abebooks.com\/9789392834714\/Don%E2%80%99t-Sell-Buy-Upgrade-Selling-9392834713\/plp?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-start=\"636\" data-end=\"716\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMukund is known for blending technical reasoning with behavioral psychology, making his teachings highly applicable for both novice and veteran professionals. His training philosophy centers on developing adaptability, empathy, and communication skills—traits he reflects in the conversational style of this book\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255614070970,"sku":"355JNKSN5-Used","price":15.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/sell.webp?v=1761066696","url":"https:\/\/clappingpages.com\/products\/dont-sell-make-them-buy-upgrade-your-selling-skills-by-r-mukund","provider":"Clapping Pages","version":"1.0","type":"link"}