{"product_id":"find-your-next-hardcover","title":"Find Your Next [HARDCOVER] (RARE BOOKS)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eTHE NEXT BIG THING IN BUSINESS INNOVATION―FROM THE NEXT GENERATION’S BRAND WHISPERER\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eWhat can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a New customer experience (Jiffy Lube)?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you’re a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the New science of the Business Genome® process, you’ll be surprised to see how many businesses share a similar “genetic” structure. And by understanding what works and what doesn’t for your business’s genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your company’s future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBusiness Genome project creator Andrea Kates calls it \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e―a field-tested, customized blueprint for mapping out your business DNA in four powerful steps:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003e1. Sort through your options and assess your hunches.\u003cbr data-mce-fragment=\"1\"\u003e2. Match your genome to other successful business models.\u003cbr data-mce-fragment=\"1\"\u003e3. Hybridize your company by grafting New ideas with proven successes.\u003cbr data-mce-fragment=\"1\"\u003e4. Adapt and thrive by breaking old habits and starting New trends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis high-impact, transformative guide walks you through every step of the process, combining intuition and experience with statistical data and fascinating case studies. You’ll learn how two unrelated businesses―Hyatt Hotels and Sharp HealthCare―discovered untapped opportunities in their customer experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou’ll read how General Motors and OnStar hit the jackpot by examining something that wasn’t there. You’ll find in-depth interviews with GE’s Mark Vachon, IndieGoGo’s Danae Ringelmann, P.F. Chang’s Rick Federico, and other leaders of innovation. And you’ll learn how to crack the genetic code behind the six essential building blocks of business―product and service innovation; customer impact; talent, leadership, and culture; process design; trendability; and secret sauce.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOnce you unlock the secret of your company’s DNA, you can evolve your strategy, build your future, and find your next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003ePRAISE FOR\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold a-text-italic\"\u003eFIND YOUR NEXT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“When you add it all up this is indeed a time of great change and arguably much of what we know about management today is becoming obviated. Which is why \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is such a helpful contribution to every manager’s arsenal. It embraces the shift from industrial models to models for the 21st century. And it’s a great read―packed with great stories and tons of practical advice. Read, enjoy and prosper.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eDon Tapscott, from the Foreword of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"Every great strategic thinker uses the ideas in this book... but it took Andrea Kates to write them down for the rest of us.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eSeth Godin, author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold a-text-italic\"\u003eWe Are All Weird\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e”Andrea Kates is this generation’s New ‘brand whisperer’ and \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is the best toolkit for landing on your company’s ‘next.’”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eLane Cardwell, President, P.F. Chang’s China Bistro\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Andrea Kates’s ideas about the Business Genome project are cutting edge. They will completely transform the way we think about the impact of cross-organizational connections as a way to fuel business growth.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eJames Fowler, author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold a-text-italic\"\u003eConnected: The Surprising Power of Our Social Networks and How They Shape Our Lives\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003e, and Professor of Medical Genetics and Political Science\/UC San Diego\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e combines radical thinking, innovative insight and real world experience to give corporate leaders a powerful compass in this era of unprecedented economic challenge.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eCatherine Crier, former judge, journalist and\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold a-text-italic\"\u003eNew York Times\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ebestselling author\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Years ago I thought about what was next for music fans and turned to lessons learned from NASCAR and the NFL (not other musicians) to come up with the inspiration for the Lollapalooza festival. That’s exactly what \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e provides―an easy-to-follow guide to game-changing innovation based on cross-industry thinking.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003ePerry Farrell, founder of Lollapalooza festival and legendary rock frontman for Jane’s Addiction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"The difference between a great idea and a great business result is the ability to integrate insights from lots of different sources and get an entire organization on board quickly. Kates is onto something truly novel―\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e could easily become the New industry standard for innovation. A must-read.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eMark Vachon, GE Company Officer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"If you thought you've been thinking creatively about your business, get ready for a New ride. In her book, Andrea Kates describes the Business Genome approach―a radically fresh roadmap to infuse innovative change into your business. Pure magic.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eNick Pudar, Vice President Strategy \u0026amp; Business Development, OnStar\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Andrea has a deep technical understanding based on years of global experience in innovation combined with a rare talent for communicating important issues very simply. The approach she describes in \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is so easy to grasp―you’ll see things differently and be able to lead your teams in refreshing New directions.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eHerwig Maes, Director of Strategic Sourcing \u0026amp; Supplier Relationship Management, Johnson \u0026amp; Johnson\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is the missing book on every business leader’s book shelf that fits right between Michael Porter and Malcolm Gladwell. It’s the playbook we’ve been wanting for hands-on innovation.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eEmily Watkins, Sr. Vice President, Innovation \u0026amp; Product Development, Jones Lang LaSalle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“What every business leader wants is tomorrow’s News, today. Find Your Next provides exactly that―a manifesto for innovators based on time-tested techniques. Mandatory reading.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eTom Stat, Executive Director, Edison Universe; Adjunct Lecturer, Farley Center for Entrepreneurship and Innovation, McCormick School, Northwestern University; and independent innovation consultant\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eFind Your Next\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e brings together a collection of insights and approaches that challenge everyone in an organization―from the CEO to the front line―to be nimble and build New muscles for rapid innovation. It disrupts the patterns of incremental growth from traditional strategic planning. The result is a process that can get your organization to market faster and leapfrog the competition.”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-bold\"\u003eAlistair Goodman, CEO, Placecast\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157597610170,"sku":"2R4XTUDJ5-Used","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/AndreaKates.jpg?v=1758056162","url":"https:\/\/clappingpages.com\/products\/find-your-next-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}