{"product_id":"grapevine-hardcover","title":"Grapevine {HARDCOVER} (RARE BOOKS)","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eWord of mouth is an amazingly powerful force — but how does it\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003ereally\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ework?\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBusinesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAs the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eGrapevine\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”\u003c\/span\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157595578554,"sku":"2R4SE8SN5-Used","price":69.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/9781101216484.jpg?v=1758056093","url":"https:\/\/clappingpages.com\/products\/grapevine-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}