{"product_id":"harvard-business-review-on-customer-relationship-management","title":"Harvard business review on customer relationship management","description":"\u003cp\u003eThis collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service? Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156430708922,"sku":"26QWZQI0Y-Used","price":49.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/HarvardBusinessReviewonCustomerRelationshipManagement.jpg?v=1758029487","url":"https:\/\/clappingpages.com\/products\/harvard-business-review-on-customer-relationship-management","provider":"Clapping Pages","version":"1.0","type":"link"}