{"product_id":"inside-the-box-a-proven-system-of-creativity-for-breakthrough-results","title":"Inside the Box: A Proven System of Creativity for Breakthrough Results (RARE BOOKS)","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eDrive\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e).\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eInside the Box\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003einside\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e the box, working in one’s familiar world to create New ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, and other industry leaders.\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eInside the Box\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eshows how corporations have successfully used SIT in business settings as diverse as medicine, technology, New product development, and food packaging.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eInside the Box.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e“Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ePredictably Irrational\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e).\u003c\/span\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157254987962,"sku":"2PQ92OQ9T-Used","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/InsidetheBox.jpg?v=1758049421","url":"https:\/\/clappingpages.com\/products\/inside-the-box-a-proven-system-of-creativity-for-breakthrough-results","provider":"Clapping Pages","version":"1.0","type":"link"}