{"product_id":"its-not-what-you-sell-its-what-you-stand-for-why-every-extraordinary-business-is-driven-by-purpose-by-roy-m-spence-jr-and-haley-rushing-rare-books","title":"It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. and Haley Rushing [rare books]","description":"\u003ch2\u003eBook Summary\u003cbr\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"184\" data-end=\"221\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSpence and Rushing argue that in today’s complex world, a compelling \u003cstrong data-start=\"69\" data-end=\"80\"\u003epurpose\u003c\/strong\u003e—a reason for being that transcends profit—is a company’s most powerful guide. By making purpose their North Star, organizations like \u003cstrong data-start=\"214\" data-end=\"236\"\u003eSouthwest Airlines\u003c\/strong\u003e (“democratizing the skies”), \u003cstrong data-start=\"266\" data-end=\"277\"\u003eWalmart\u003c\/strong\u003e (“saving people money so they can live better”), and the “Don’t Mess with Texas” campaign have achieved remarkable results:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"223\" data-end=\"460\"\u003e\n\u003cli data-start=\"223\" data-end=\"302\"\u003e\n\u003cp data-start=\"225\" data-end=\"302\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"34\" data-is-only-node=\"\"\u003eHeightened employee engagement\u003c\/strong\u003e – People do their best work when they feel part of something meaningful\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"303\" data-end=\"382\"\u003e\n\u003cp data-start=\"305\" data-end=\"382\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"37\" data-is-only-node=\"\"\u003eLoyal customers \u0026amp; differentiation\u003c\/strong\u003e – A strong purpose fosters deeper bonds and shields against commoditization\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"383\" data-end=\"460\"\u003e\n\u003cp data-start=\"385\" data-end=\"460\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"24\" data-is-only-node=\"\"\u003eEnergized innovation\u003c\/strong\u003e – Purpose sparks creativity when facing new challenges, such as Pampers redefining itself by focusing on baby development\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.emeraldgrouppublishing.com\/archived\/learning\/management_thinking\/interviews\/spence.htm?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.emeraldgrouppublishing.com\/archived\/learning\/management_thinking\/interviews\/spence.htm?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\u003ch3 data-start=\"951\" data-end=\"978\"\u003e\u003cstrong data-start=\"955\" data-end=\"976\"\u003eRoy M. Spence Jr.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"979\" data-end=\"1228\"\u003e\n\u003cli data-start=\"979\" data-end=\"1062\"\u003e\n\u003cp data-start=\"981\" data-end=\"1062\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCo-founder, chairman \u0026amp; CEO of \u003cstrong data-start=\"30\" data-end=\"49\"\u003eGSD\u0026amp;M Idea City\u003c\/strong\u003e, a major U.S. advertising agency since 1971\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1146\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1146\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePartnered with major brands (Southwest, Walmart, BMW) and national initiatives like \u003cstrong data-start=\"84\" data-end=\"111\" data-is-last-node=\"\"\u003e“Don’t Mess with Texas”\u003c\/strong\u003e\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1147\" data-end=\"1228\"\u003e\n\u003cp data-start=\"1149\" data-end=\"1228\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCo-founder of \u003cstrong data-start=\"14\" data-end=\"39\"\u003eThe Purpose Institute\u003c\/strong\u003e, and recognized as “Adman of the Century” by \u003cem data-start=\"85\" data-end=\"100\"\u003eTexas Monthly\u003c\/em\u003e, and a Distinguished Alumnus of UT-Austin\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1230\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1251\"\u003eHaley Rushing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1254\" data-end=\"1419\"\u003e\n\u003cli data-start=\"1254\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1256\" data-end=\"1337\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCo-founder and Chief Purposologist of \u003cstrong data-start=\"38\" data-end=\"63\" data-is-last-node=\"\"\u003eThe Purpose Institute\u003c\/strong\u003e\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1338\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1340\" data-end=\"1419\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHelped Fortune-ranked organizations unearth and live their purpose—including Whole Foods, Charles Schwab, Red Cross, and Southwest\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1338\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1340\" data-end=\"1419\"\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" style=\"font-size: 0.875rem;\"\u003eTogether, they blend decades of branding and organizational consulting experience to share a purpose-driven playbook—backed by global examples and actionable steps\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255601684666,"sku":"34M6OO5C1-Used","price":49.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/1_31e3fa50-e679-4aea-8bdd-428e1995225c.jpg?v=1761066357","url":"https:\/\/clappingpages.com\/products\/its-not-what-you-sell-its-what-you-stand-for-why-every-extraordinary-business-is-driven-by-purpose-by-roy-m-spence-jr-and-haley-rushing-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}