{"product_id":"jamming-the-art-and-discipline-of-business-creativity-hardcover","title":"Jamming: The Art and Discipline of Business Creativity [HARDCOVER] (RARE BOOKS)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA brilliantly creative and practical book about the management of creativity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo corporate asset is at once so prized and yet so poorly managed as the imagination and creativity of a company’s people. In today’s competitive environment, companies who understand how to manage creativity, how to organize for creative results and willingly implement New ideas will triumph.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eJohn Kao, who teaches creativity at the Harvard Business School, offers an approach that demysifies a topic traditionally confounding to business people everywhere. Jamming reveals how managers can stimulate creativity in their employees, free them of constraints and preconceptions, and guide them instead towards a chosen goal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUsing specific examples from a range of companies – including Coca-Cola, American Express and Sony – Kao demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit. Jamming is a fascinating study of the shape and relevance of this most valued commodity in the workplace of the future.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157258297530,"sku":"2PQJDPOG1-Used","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/JAMMING.jpg?v=1758049523","url":"https:\/\/clappingpages.com\/products\/jamming-the-art-and-discipline-of-business-creativity-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}