{"product_id":"kellogg-on-integrated-marketing-hardcover-rare-books","title":"Kellogg on Integrated Marketing [HARDCOVER] [RARE BOOKS]","description":"\u003cp\u003e\u003cspan\u003eKellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45221710889146,"sku":"31HMBSCG1-Used","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/DIacobucci.jpg?v=1760029293","url":"https:\/\/clappingpages.com\/products\/kellogg-on-integrated-marketing-hardcover-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}