{"product_id":"lateral-thinking-for-management-1","title":"Lateral Thinking For Management by Edward De Bono","description":"\u003ch2 data-start=\"253\" data-end=\"278\"\u003eBook Summary:\u003c\/h2\u003e\n\u003cp data-start=\"280\" data-end=\"437\" class=\"\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIn this practical guide, Edward de Bono introduces the concept of lateral thinking as a structured approach to creativity and problem-solving in management.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe argues that traditional vertical thinking—linear and logical—limits innovation.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLateral thinking, on the other hand, encourages breaking free from established patterns to generate novel ideas and solutions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"520\" class=\"\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDe Bono outlines various techniques to stimulate lateral thinking, such as:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"522\" data-end=\"846\"\u003e\n\u003cli data-start=\"522\" data-end=\"638\" class=\"\"\u003e\n\u003cp data-start=\"524\" data-end=\"638\" class=\"\"\u003eProvocative Operations (PO): \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIntroducing deliberate challenges to current assumptions to spark new perspectives.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"640\" data-end=\"743\" class=\"\"\u003e\n\u003cp data-start=\"642\" data-end=\"743\" class=\"\"\u003eRandom Input: \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUsing unrelated stimuli to trigger creative connections\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"745\" data-end=\"846\" class=\"\"\u003e\n\u003cp data-start=\"747\" data-end=\"846\" class=\"\"\u003eReversal: \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLooking at problems from opposite viewpoints.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"848\" data-end=\"933\" class=\"\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book emphasizes that creativity is a skill that can be cultivated and applied systematically in business contexts to enhance decision-making, innovation, and strategic planning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"940\" data-end=\"982\" class=\"\"\u003eAbout the Author: \u003c\/h2\u003e\n\u003cp data-start=\"984\" data-end=\"1149\" class=\"\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"18\" data-is-only-node=\"\"\u003eEdward de Bono\u003c\/strong\u003e (1933–2021) was a Maltese physician, psychologist, and author, renowned for his work in the field of creative thinking.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe introduced the term \"lateral thinking\" and developed various tools to enhance cognitive processes.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDe Bono's methodologies, including the Six Thinking Hats and lateral thinking techniques, have been widely adopted in education, business, and personal development to foster innovative thinking and effective problem-solving.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45158106169530,"sku":"2SJCZS9A9-Used","price":49.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/LTT.jpg?v=1758638884","url":"https:\/\/clappingpages.com\/products\/lateral-thinking-for-management-1","provider":"Clapping Pages","version":"1.0","type":"link"}