{"product_id":"learnings-of-an-advertising-practitioner-hard-cover","title":"Learnings of an Advertising Practitioner by A G Krishnamurthy (Hardcover) (rare books)","description":"\u003ch2\u003e\u003cspan\u003eBook Summary:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLearnings of an Advertising Practitioner is an absolute must-read for anyone who is planning on a career in advertising-especially Indian advertising and all those interested in or involved with the field as well. It tells you in a sharp, succinct manner the prerequisites for success and surprisingly they are not what the hype that surrounds the profession is all about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKey Takeaways:\u003c\/p\u003e\n\u003cp\u003e- Common Sense is Key: The importance of using common sense in advertising and marketing decisions.\u003cbr\u003e- Think Like Your Consumer: Understanding the consumer's perspective and needs.\u003cbr\u003e- Think Indian, Think Regional: Tailoring advertising strategies to the Indian market and regional nuances.\u003cbr\u003e- Advertising is a Team Sport: Collaboration and sharing credits with team members.\u003cbr\u003e- Let Your Work Do the Talking: Focusing on delivering quality work rather than relying on PR agents.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShri A G Krishnamurthy is himself a role model in this case. He is most unlike the stereotypical ad man, yet he has founded and created one of India's most successful indigenous advertising agencies, clearly proving that what it takes to be a successful ad person is not aboutmastering the cocktail circuit but mastering strategy. A series of conversations between a fictional guru and shishya detail his theories in an absorbing and informative style.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout the Author:\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA.G. Krishnamurthy\u003c\/strong\u003e is a renowned advertising professional and founder chairman and managing director of Mudra, one of India's most successful indigenous advertising agencies. He has written several books on advertising and marketing, including \"The Invisible CEO\" and \"Dhirubhaism\". Krishnamurthy's work emphasizes the importance of substance over style in advertising and the need to prioritize the consumer's needs.³\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157393203386,"sku":"2Q1IZZOCH-Used","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/LearningsofanAdvertisingPractitioner.jpg?v=1758052082","url":"https:\/\/clappingpages.com\/products\/learnings-of-an-advertising-practitioner-hard-cover","provider":"Clapping Pages","version":"1.0","type":"link"}