{"product_id":"made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck-1","title":"Made to Stick: Why some ideas take hold and others come unstuck (rare books) by Dan Heath , Chip Heath","description":"\u003ch2\u003eBook summary\u003c\/h2\u003e\n\u003cp\u003e\"Made to Stick: Why Some Ideas Survive and Others Die\" is a bestselling business and communication book written by Chip Heath and Dan Heath. First published in 2007, the book explores why certain ideas are memorable and influential while others fade away, offering a practical guide for making your own ideas \"stick.\"\u003c\/p\u003e\n\u003ch2\u003eAbout the author\u003c\/h2\u003e\n\u003cp data-start=\"0\" data-end=\"177\" class=\"\"\u003e\u003cstrong data-start=\"0\" data-end=\"14\"\u003eChip Heath\u003c\/strong\u003e and \u003cstrong data-start=\"19\" data-end=\"32\"\u003eDan Heath\u003c\/strong\u003e are the co-authors of \u003cem data-start=\"55\" data-end=\"70\"\u003eMade to Stick\u003c\/em\u003e, and both bring unique backgrounds to their writing that blend psychology, business, and storytelling.\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157229985978,"sku":"2PNDOGPHD-Used","price":35.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/MadetoStick1.webp?v=1765993276","url":"https:\/\/clappingpages.com\/products\/made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck-1","provider":"Clapping Pages","version":"1.0","type":"link"}