{"product_id":"managing-across-cultures-the-7-keys-to-doing-business-with-a-global-mindset-hardcover","title":"Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset {HARDCOVER}","description":"\u003cp\u003e\u003cspan\u003ehether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures―from customers and suppliers tosalespeople and colleagues.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eManagingAcross Cultures\u003c\/span\u003e\u003cspan\u003e examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eManaging Across Cultures\u003c\/span\u003e\u003cspan\u003e is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIntel’s powerful global corporateculture is a critical element of itshistoric success\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eColgate-Palmolive integratescultural understanding into itsglobal marketing programs\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGE adapts its effectivemanagement style to localbusiness cultures\u003c\/span\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eManaging Across Cultures\u003c\/span\u003e\u003cspan\u003e takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business―fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157510742202,"sku":"2R0DEO1S1-Used","price":99.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/ManagingAcrossCulturesThe7KeystoDoingBusinesswithaGlobalMindset.jpg?v=1758055249","url":"https:\/\/clappingpages.com\/products\/managing-across-cultures-the-7-keys-to-doing-business-with-a-global-mindset-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}