{"product_id":"marketing-as-strategy","title":"Marketing as Strategy","description":"\u003cspan data-mce-fragment=\"1\"\u003eWake-Up Call for Marketers on What CEOs Want and How to Deliver It…..\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book challenges marketers to change their role from tactical implementers of traditional marketing functions-like advertising and promotion-to strategic coordinators of organization-wide, transformational initiatives aimed at profitably delivering value to customers. Kumar outlines seven strategy-focused, cross-functional, and bottom-line oriented initiatives that can put marketing back on the CEO's agenda-and elevate its role in shaping the destiny of the firm.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157823283386,"sku":"2RU0Q0QO1-Used","price":19.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/MarketingasStrategy_1c55a5a6-ef7a-43b2-8328-683cf895156c.jpg?v=1758061597","url":"https:\/\/clappingpages.com\/products\/marketing-as-strategy","provider":"Clapping Pages","version":"1.0","type":"link"}