{"product_id":"marketing-strategy-rare-books","title":"Marketing Strategy [RARE BOOKS]","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing Strategy\u003c\/span\u003e\u003cspan\u003e has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on \"everyday low pricing\" versus hi-low promotional pricing\"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45231641690298,"sku":"32EBGKE81-Used","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/1_cf1161d4-3bc5-4f81-8a92-7062a45da08e.jpg?v=1760461831","url":"https:\/\/clappingpages.com\/products\/marketing-strategy-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}