{"product_id":"mother-pious-lady-making-sense-of-everyday-india-making-sense-of-every-india","title":"Mother pious lady: making sense of everyday india by' Santosh Desai","description":"\u003ch2\u003eBOOK SUMMARY\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong data-start=\"96\" data-end=\"151\"\u003eMother Pious Lady: Making Sense of Everyday India\"\u003c\/strong\u003e is a sharp, insightful, and engaging exploration of contemporary Indian society. Written by \u003cstrong data-start=\"244\" data-end=\"261\"\u003eSantosh Desai\u003c\/strong\u003e, the book offers a collection of essays that examine various aspects of Indian culture, societal norms, and the complexities of modern life in India. The title itself is a playful reference to the \"ideal\" Indian woman—representing the traditional mother figure, yet the book delves into how these figures are often far from what they appear, reflecting the tension between traditional values and modern realities.\u003c\/p\u003e\n\u003ch2\u003eABOUT THE AUTHOR\u003c\/h2\u003e\n\u003cdiv class=\"flex flex-1 grow basis-auto flex-col overflow-hidden\"\u003e\n\u003cdiv class=\"relative h-full\"\u003e\n\u003cdiv class=\"flex h-full flex-col overflow-y-auto [scrollbar-gutter:stable]\"\u003e\n\u003cdiv class=\"@thread-xl\/thread:pt-header-height mt-1.5 flex flex-col text-sm md:pb-9\"\u003e\n\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-412\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 px-6\"\u003e\n\u003cdiv class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"cac13337-7917-4f07-a311-80c897852703\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003cp data-start=\"41\" data-end=\"470\" class=\"\"\u003e\u003cstrong data-start=\"41\" data-end=\"58\"\u003eSantosh Desai\u003c\/strong\u003e is a well-known \u003cstrong data-start=\"75\" data-end=\"127\"\u003eIndian author, columnist, and social commentator\u003c\/strong\u003e, recognized for his sharp insights into Indian culture, society, and urban life. He is particularly known for his ability to connect \u003cstrong data-start=\"261\" data-end=\"292\"\u003epop culture, societal norms\u003c\/strong\u003e, and the \u003cstrong data-start=\"302\" data-end=\"321\"\u003eshifting values\u003c\/strong\u003e of modern India. Desai has a deep understanding of the \u003cstrong data-start=\"377\" data-end=\"400\"\u003eIndian middle class\u003c\/strong\u003e and the complexities that shape the country's socio-political fabric.\u003c\/p\u003e\n\u003chr data-start=\"472\" data-end=\"475\" class=\"\"\u003e\n\u003ch3 data-start=\"477\" data-end=\"495\" class=\"\"\u003e\u003cstrong data-start=\"481\" data-end=\"495\"\u003eKey Facts:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"496\" data-end=\"711\"\u003e\n\u003cli data-start=\"496\" data-end=\"519\" class=\"\"\u003e\n\u003cp data-start=\"498\" data-end=\"519\" class=\"\"\u003e\u003cstrong data-start=\"498\" data-end=\"507\"\u003eBorn:\u003c\/strong\u003e 1961, India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"520\" data-end=\"575\" class=\"\"\u003e\n\u003cp data-start=\"522\" data-end=\"575\" class=\"\"\u003e\u003cstrong data-start=\"522\" data-end=\"537\"\u003eProfession:\u003c\/strong\u003e Author, Columnist, Social Commentator\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"576\" data-end=\"711\" class=\"\"\u003e\n\u003cp data-start=\"578\" data-end=\"594\" class=\"\"\u003e\u003cstrong data-start=\"578\" data-end=\"592\"\u003eEducation:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"597\" data-end=\"711\"\u003e\n\u003cli data-start=\"597\" data-end=\"648\" class=\"\"\u003e\n\u003cp data-start=\"599\" data-end=\"648\" class=\"\"\u003e\u003cstrong data-start=\"599\" data-end=\"623\"\u003eBangalore University\u003c\/strong\u003e (Graduated in Economics)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"711\" class=\"\"\u003e\n\u003cp data-start=\"653\" data-end=\"711\" class=\"\"\u003e\u003cstrong data-start=\"653\" data-end=\"705\"\u003eIndian Institute of Management, Bangalore (IIMB)\u003c\/strong\u003e – MBA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"713\" data-end=\"716\" class=\"\"\u003e\n\u003ch3 data-start=\"718\" data-end=\"744\" class=\"\"\u003e\u003cstrong data-start=\"722\" data-end=\"744\"\u003eCareer Highlights:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"745\" data-end=\"1930\"\u003e\n\u003cli data-start=\"745\" data-end=\"1053\" class=\"\"\u003e\n\u003cp data-start=\"748\" data-end=\"785\" class=\"\"\u003e\u003cstrong data-start=\"748\" data-end=\"785\"\u003eAdvertising and Brand Consultant:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"789\" data-end=\"1053\"\u003e\n\u003cli data-start=\"789\" data-end=\"1049\" class=\"\"\u003e\n\u003cp data-start=\"791\" data-end=\"1049\" class=\"\"\u003eSantosh Desai spent many years in the \u003cstrong data-start=\"829\" data-end=\"853\"\u003eadvertising industry\u003c\/strong\u003e, working with some of the top brands. His experience in this field gave him a deep understanding of \u003cstrong data-start=\"954\" data-end=\"975\"\u003econsumer behavior\u003c\/strong\u003e, \u003cstrong data-start=\"977\" data-end=\"995\"\u003ebrand-building\u003c\/strong\u003e, and how \u003cstrong data-start=\"1005\" data-end=\"1048\"\u003eadvertisements shape public perceptions\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1054\" data-end=\"1411\" class=\"\"\u003e\n\u003cp data-start=\"1057\" data-end=\"1068\" class=\"\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1068\"\u003eAuthor:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1072\" data-end=\"1411\"\u003e\n\u003cli data-start=\"1072\" data-end=\"1407\" class=\"\"\u003e\n\u003cp data-start=\"1074\" data-end=\"1407\" class=\"\"\u003eHis most famous work is \u003cstrong data-start=\"1098\" data-end=\"1153\"\u003e\"Mother Pious Lady: Making Sense of Everyday India\"\u003c\/strong\u003e, which critiques and analyzes the cultural and social fabric of modern India. The book uses a combination of humor and sharp social commentary to explain the contradictions of Indian society, especially around the ideals of womanhood, family, and media.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1412\" data-end=\"1632\" class=\"\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1429\" class=\"\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1429\"\u003eColumnist:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1433\" data-end=\"1632\"\u003e\n\u003cli data-start=\"1433\" data-end=\"1628\" class=\"\"\u003e\n\u003cp data-start=\"1435\" data-end=\"1628\" class=\"\"\u003eDesai has written several columns for prominent newspapers, including \u003cstrong data-start=\"1505\" data-end=\"1527\"\u003eThe Times of India\u003c\/strong\u003e, where he explores themes of \u003cstrong data-start=\"1557\" data-end=\"1580\"\u003emodernity, identity\u003c\/strong\u003e, and \u003cstrong data-start=\"1586\" data-end=\"1618\"\u003echanging cultural narratives\u003c\/strong\u003e in India.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1633\" data-end=\"1930\" class=\"\"\u003e\n\u003cp data-start=\"1636\" data-end=\"1659\" class=\"\"\u003e\u003cstrong data-start=\"1636\" data-end=\"1659\"\u003eSocial Commentator:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1663\" data-end=\"1930\"\u003e\n\u003cli data-start=\"1663\" data-end=\"1812\" class=\"\"\u003e\n\u003cp data-start=\"1665\" data-end=\"1812\" class=\"\"\u003eHe is known for his ability to decode the intricacies of \u003cstrong data-start=\"1722\" data-end=\"1749\"\u003eurban middle-class life\u003c\/strong\u003e, often through the lens of popular culture and societal norms.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1816\" data-end=\"1930\" class=\"\"\u003e\n\u003cp data-start=\"1818\" data-end=\"1930\" class=\"\"\u003eDesai writes extensively on the \u003cstrong data-start=\"1850\" data-end=\"1869\"\u003eimpact of media\u003c\/strong\u003e, \u003cstrong data-start=\"1871\" data-end=\"1888\"\u003eglobalization\u003c\/strong\u003e, and \u003cstrong data-start=\"1894\" data-end=\"1911\"\u003emodern values\u003c\/strong\u003e on Indian society.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1932\" data-end=\"1935\" class=\"\"\u003e\n\u003ch3 data-start=\"1937\" data-end=\"1959\" class=\"\"\u003e\u003cstrong data-start=\"1941\" data-end=\"1959\"\u003eNotable Works:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"1960\" data-end=\"2462\"\u003e\n\u003cli data-start=\"1960\" data-end=\"2267\" class=\"\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2025\" class=\"\"\u003e\u003cstrong data-start=\"1963\" data-end=\"2016\"\u003eMother Pious Lady: Making Sense of Everyday India\u003c\/strong\u003e (2005)\u003c\/p\u003e\n\u003cul data-start=\"2029\" data-end=\"2267\"\u003e\n\u003cli data-start=\"2029\" data-end=\"2263\" class=\"\"\u003e\n\u003cp data-start=\"2031\" data-end=\"2263\" class=\"\"\u003eThis book offers a satirical yet insightful look at the contradictions within Indian society. It focuses on the tensions between \u003cstrong data-start=\"2160\" data-end=\"2187\"\u003etradition and modernity\u003c\/strong\u003e, \u003cstrong data-start=\"2189\" data-end=\"2206\"\u003efamily values\u003c\/strong\u003e, and the role of \u003cstrong data-start=\"2224\" data-end=\"2233\"\u003emedia\u003c\/strong\u003e in shaping public perception.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2268\" data-end=\"2462\" class=\"\"\u003e\n\u003cp data-start=\"2271\" data-end=\"2326\" class=\"\"\u003e\u003cstrong data-start=\"2271\" data-end=\"2324\"\u003eThe Elephant Paradigm: India Wrestles with Change\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2330\" data-end=\"2462\"\u003e\n\u003cli data-start=\"2330\" data-end=\"2462\" class=\"\"\u003e\n\u003cp data-start=\"2332\" data-end=\"2462\" class=\"\"\u003eIn this book, Desai explores the challenges of India’s transition into a global power while still dealing with traditional issues.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"2464\" data-end=\"2467\" class=\"\"\u003e\n\u003ch3 data-start=\"2469\" data-end=\"2506\" class=\"\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2506\"\u003ePhilosophy and Writing Style:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2507\" data-end=\"2875\"\u003e\n\u003cli data-start=\"2507\" data-end=\"2713\" class=\"\"\u003e\n\u003cp data-start=\"2509\" data-end=\"2713\" class=\"\"\u003eDesai's writing style is marked by \u003cstrong data-start=\"2544\" data-end=\"2560\"\u003ehumor, irony\u003c\/strong\u003e, and a \u003cstrong data-start=\"2568\" data-end=\"2607\"\u003ekeen understanding of everyday life\u003c\/strong\u003e. He brings an accessible approach to discussing complex topics, making them relatable to a wide audience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2714\" data-end=\"2875\" class=\"\"\u003e\n\u003cp data-start=\"2716\" data-end=\"2875\" class=\"\"\u003eHe is often described as a \u003cstrong data-start=\"2743\" data-end=\"2786\"\u003ebridge between India’s past and present\u003c\/strong\u003e, bringing clarity to how \u003cstrong data-start=\"2812\" data-end=\"2826\"\u003etraditions\u003c\/strong\u003e and \u003cstrong data-start=\"2831\" data-end=\"2844\"\u003emodernity\u003c\/strong\u003e coexist in the Indian context.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2877\" data-end=\"2880\" class=\"\"\u003e\n\u003ch3 data-start=\"2882\" data-end=\"2911\" class=\"\"\u003e\u003cstrong data-start=\"2886\" data-end=\"2911\"\u003eLegacy and Influence:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2912\" data-end=\"3381\"\u003e\n\u003cli data-start=\"2912\" data-end=\"3208\" class=\"\"\u003e\n\u003cp data-start=\"2914\" data-end=\"3208\" class=\"\"\u003eDesai’s work has resonated deeply with those seeking to understand the \u003cstrong data-start=\"2985\" data-end=\"3020\"\u003esocial dynamics of modern India\u003c\/strong\u003e, especially the urban middle class. His perspectives have been influential for readers and scholars interested in \u003cstrong data-start=\"3135\" data-end=\"3153\"\u003eIndian society\u003c\/strong\u003e, \u003cstrong data-start=\"3155\" data-end=\"3174\"\u003epopular culture\u003c\/strong\u003e, and the impact of globalization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3209\" data-end=\"3381\" class=\"\"\u003e\n\u003cp data-start=\"3211\" data-end=\"3381\" class=\"\"\u003eAs an author and social commentator, Desai has contributed to \u003cstrong data-start=\"3273\" data-end=\"3312\"\u003epublic discourse on Indian identity\u003c\/strong\u003e, offering a nuanced perspective on the country's cultural evolution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3383\" data-end=\"3386\" class=\"\"\u003e\n\u003cp data-start=\"3388\" data-end=\"3712\" class=\"\"\u003eSantosh Desai’s work remains essential reading for anyone interested in understanding the evolving \u003cstrong data-start=\"3487\" data-end=\"3510\"\u003eIndian middle class\u003c\/strong\u003e, the \u003cstrong data-start=\"3516\" data-end=\"3535\"\u003eimpact of media\u003c\/strong\u003e, and the \u003cstrong data-start=\"3545\" data-end=\"3564\"\u003ecultural shifts\u003c\/strong\u003e shaping modern India. His ability to decode the contradictions of everyday Indian life makes him an insightful commentator on contemporary societ\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex justify-start\"\u003e\n\u003cdiv class=\"touch:-me-2 touch:-ms-3.5 -ms-2.5 -me-1 flex items-center p-1 select-none -mt-1 duration-[1.5s] focus-within:transition-none hover:transition-none pointer-events-none [mask-image:linear-gradient(to_right,black_33%,transparent_66%)] [mask-position:100%_0%] [mask-size:300%_100%] motion-safe:transition-[mask-position] group-hover\/turn-messages:pointer-events-auto group-hover\/turn-messages:[mask-position:0_0] group-focus-within\/turn-messages:pointer-events-auto group-focus-within\/turn-messages:[mask-position:0_0] has-data-[state=open]:pointer-events-auto has-data-[state=open]:[mask-position:0_0]\"\u003e\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cbutton class=\"text-token-text-secondary hover:bg-token-main-surface-secondary rounded-lg\" aria-label=\"Copy\" data-testid=\"copy-turn-action-button\"\u003e\u003cspan class=\"touch:w-[38px] flex h-[30px] w-[30px] items-center justify-center\"\u003e\u003csvg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon-md-heavy\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 5C7 3.34315 8.34315 2 10 2H19C20.6569 2 22 3.34315 22 5V14C22 15.6569 20.6569 17 19 17H17V19C17 20.6569 15.6569 22 14 22H5C3.34315 22 2 20.6569 2 19V10C2 8.34315 3.34315 7 5 7H7V5ZM9 7H14C15.6569 7 17 8.34315 17 10V15H19C19.5523 15 20 14.5523 20 14V5C20 4.44772 19.5523 4 19 4H10C9.44772 4 9 4.44772 9 5V7ZM5 9C4.44772 9 4 9.44772 4 10V19C4 19.5523 4.44772 20 5 20H14C14.5523 20 15 19.5523 15 19V10C15 9.44772 14.5523 9 14 9H5Z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/span\u003e\u003cspan class=\"hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156634427578,"sku":"2G91FXIV6-Used","price":19.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/SantoshDesai.jpg?v=1771476753","url":"https:\/\/clappingpages.com\/products\/mother-pious-lady-making-sense-of-everyday-india-making-sense-of-every-india","provider":"Clapping Pages","version":"1.0","type":"link"}