{"product_id":"odyssey-pepsi-to-apple-1","title":"Odyssey: Pepsi to Apple by John Sculley  John A. Byrne","description":"\u003ch2\u003e\u003cspan\u003eBook Summary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"560\"\u003e\u003cem data-start=\"97\" data-end=\"170\"\u003eOdyssey: Pepsi to Apple – A Journey of Adventure, Ideas, and the Future\u003c\/em\u003e (1987) is former PepsiCo president and Apple CEO \u003cstrong data-start=\"220\" data-end=\"236\"\u003eJohn Sculley\u003c\/strong\u003e’s revelatory autobiography, co-written with BusinessWeek editor John A. Byrne. Sculley recounts his transition from marketing wizard behind the iconic “Pepsi Challenge” to leading Apple’s explosive growth in the 1980s, scaling revenues tenfold from around $800 million to $8 billion \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.wired.com\/2004\/07\/john-sculley-jo?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.wired.com\/2004\/07\/john-sculley-jo?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"867\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe memoir traces his recruitment by Steve Jobs—with the legendary pitch: \u003cem data-start=\"74\" data-end=\"130\" data-is-last-node=\"\"\u003e“Do you want to sell sugar water or change the world?”\u003c\/em\u003e\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e—and covers both the Macintosh launch and the internal power struggle that led to Jobs's departure in 1985\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.newyorker.com\/magazine\/1997\/09\/08\/the-perceptionist?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.newyorker.com\/magazine\/1997\/09\/08\/the-perceptionist?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSculley combines personal narrative with forward-looking reflections, outlining his concept of the \"Knowledge Navigator\"—a precursor to the PDA and Newton—along with his vision for \"third-wave\" companies blending creativity and commerce\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe result is part memoir, part business doctrine, part tech futurism, with strengths in insider candidness and strategic insight, though critics note occasional self-promotion and occasional clutter in its business philosophy sections\u003c\/span\u003e .\u003c\/p\u003e\n\u003ch2 data-start=\"562\" data-end=\"867\"\u003eAbout the Author\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong data-start=\"918\" data-end=\"938\"\u003eJohn Sculley III\u003c\/strong\u003e (b. 1939) is an American businessman renowned for his leadership at PepsiCo—where he pioneered bold marketing strategies—and as Apple CEO from 1983 to 1993 . \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHolding degrees in architectural design from Brown and an MBA from Wharton, Sculley transformed Apple into a tech powerhouse, fueling Mac growth and spearheading the Newton PDA initiative—where he coined “Personal Digital Assistant”\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWhile his tenure was marked by both innovation and controversy (not least the ouster of Jobs), Sculley continued to shape Silicon Valley through investments and leadership roles in startups post-Apple.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45160169210042,"sku":"2U8GU0JK1-Used","price":25.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/JohnSculley.jpg?v=1758136500","url":"https:\/\/clappingpages.com\/products\/odyssey-pepsi-to-apple-1","provider":"Clapping Pages","version":"1.0","type":"link"}