{"product_id":"pragmarketism-pragmatic-marketing-insights-for-winning-indian-consumers-hardcover","title":"Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers [HARDCOVER]","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnderstanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ePragmarketism,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ePragmarketism\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a whole New marketing approach, combining Indianism, pragmatism and digitalism. Based on Indian sensibilities and the practical experience of the authors, this book will be a step by step guide that offers unprecedented insights and alternative paradigms, for winning the digitally evolving ‘desi’ consumers. Blending Western theories with Eastern ethos, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ePragmarketism\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e offers solutions for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Shaping an inspiring vision for your company.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Building brands soaked in Indian sociological realities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Framing desi segmentation, targeting and positioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Modelling your digital strategy in a noisy, dynamic environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Implementing ‘breakthrough innovation’ frameworks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• And finally, syncing all critical functions to deliver value to consumers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDrawing from successful brands in FMCG, durables, media and other industries, the book is a comprehensive guide for marketeers to succeed in the world’s most exciting market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIndian Marketing has come of age. Let’s celebrate it with \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ePragmarketism.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156986618042,"sku":"2OV0A13B5-Used","price":29.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/PRAGMARKETISM.jpg?v=1758041594","url":"https:\/\/clappingpages.com\/products\/pragmarketism-pragmatic-marketing-insights-for-winning-indian-consumers-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}