{"product_id":"predictable-magic-hardcover-rare-books","title":"Predictable Magic [HARDCOVER] [RARE BOOKS]","description":"\u003cspan data-mce-fragment=\"1\"\u003eCompanies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers a...\u003c\/span\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45184696156346,"sku":"2UQEKP1Q9-Used","price":69.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/udgt.webp?v=1758820088","url":"https:\/\/clappingpages.com\/products\/predictable-magic-hardcover-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}