{"product_id":"principles-of-marketing-17th-edition-by-philip-t-kotler-gary-armstrong","title":"Principles of Marketing, 17th Edition by Philip T. Kotler , Gary Armstrong","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"0\" data-end=\"112\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"43\" data-is-only-node=\"\"\u003e\"Principles of Marketing, 17th Edition\"\u003c\/strong\u003e by Philip T. Kotler and Gary Armstrong is a comprehensive textbook that provides an in-depth exploration of modern marketing concepts and practices.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis edition, published by Pearson Education, is widely used in academic settings and serves as a valuable resource for students and professionals seeking to understand the dynamic field of marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"0\" data-end=\"112\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAbout the Author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e is widely recognized as the \"Father of Modern Marketing.\" Born in 1931 in Chicago, he is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler has authored over 80 books and more than 150 articles, including the seminal \u003cem data-start=\"84\" data-end=\"106\"\u003eMarketing Management\u003c\/em\u003e, which is considered the most widely used marketing textbook in graduate business schools worldwide. His work has significantly influenced marketing theory and practice, and he has consulted for major corporations like IBM, General Electric, and AT\u0026amp;T. Kotler has also advised governments on developing marketing strategies for global competition .\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eGary Armstrong \u003c\/strong\u003eis a Professor of Marketing Emeritus at the University of North Carolina at Chapel Hill. He has co-authored several editions of \u003cem data-start=\"39\" data-end=\"64\"\u003ePrinciples of Marketing\u003c\/em\u003e with Philip Kotler. Armstrong's research interests include consumer behavior, marketing strategy, and marketing education. He has contributed to the development of marketing curricula and has been involved in various educational initiatives to enhance marketing education .\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255595819194,"sku":"34IQAD91D-Used","price":69.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/1_6af7b7b4-0050-451f-984a-204e9f04323e.jpg?v=1761066221","url":"https:\/\/clappingpages.com\/products\/principles-of-marketing-17th-edition-by-philip-t-kotler-gary-armstrong","provider":"Clapping Pages","version":"1.0","type":"link"}