{"product_id":"scale-rare-books-by-geoffrey-west-rare-books","title":"Scale [rare books] by geoffrey west [rare books]","description":"\u003cp\u003e\u003cspan\u003eGeoffrey West's research centres on a quest to find unifying principles and patterns connecting everything from cells and ecosystems to cities, social networks and businesses. SCALE addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human lifespans and the increasing pace of life, but also encourages us to question the world around us. Why can we live for 120 years but not for a thousand? Why do mice live for just two or three years and elephants for up to 75? Why do companies behave like mice and are they all destined to die? Do cities, companies and human beings have natural, pre-determined lifespans? SCALE is a seminal book of breath-taking originality and scope.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45251056435386,"sku":"33HO6VNY9-Used","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/ujhuu.jpg?v=1760893484","url":"https:\/\/clappingpages.com\/products\/scale-rare-books-by-geoffrey-west-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}