{"product_id":"secrets-of-the-moneylab-hardcoverrare-books","title":"Secrets of the moneylab [hardcover][rare books]","description":"\u003cp\u003e\u003cspan\u003eTaking behavioral economics from the cocktail party to the boardroom, with dramatic results. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBooks like Predictably Irrational\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNudge\u003c\/span\u003e\u003cspan\u003e have brought behavioral economics into the mainstream. But while we all marvel at how different - and weird - real people behave compared to the \"rational actors\" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? As economist Kay-Yut Chen has shown, quite a bit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChen started behavioral economics research at Hewlett-Packard, founding the first such \"moneylab\" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently. Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eUse incentives to influence employees, suppliers, and buyers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDetermine whom to trust, and how much\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eOvercome the human tendency to game the system\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eProfit from motives beyond money\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSecrets of the Moneylab\u003c\/span\u003e\u003cspan\u003e shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45234870583482,"sku":"32N4VLS75-Used","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/ioon.jpg?v=1760548353","url":"https:\/\/clappingpages.com\/products\/secrets-of-the-moneylab-hardcoverrare-books","provider":"Clapping Pages","version":"1.0","type":"link"}