{"product_id":"six-billion-shoppers-the-companies-winning-the-global-e-commerce-boom-hardcover","title":"Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom [Hardcover]","description":"\u003cspan data-mce-fragment=\"1\"\u003eAn insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative New business models that serve the needs of local customers better than the models used by western e-commerce giants.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eSix Billion Shoppers\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a New e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these New markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSix Billion Shoppers\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this New business trend.\u003c\/span\u003e","brand":"Clapping Pages","offers":[{"title":"New","offer_id":45156773134522,"sku":"2MV4YPGCH-New","price":49.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/SixBillionShoppers.jpg?v=1758037263","url":"https:\/\/clappingpages.com\/products\/six-billion-shoppers-the-companies-winning-the-global-e-commerce-boom-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}