{"product_id":"social-media-marketing","title":"Social Media Marketing","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60 percent of the Internet population uses social networks and social media sites such as Facebook, My Space and Twitter. Collaboration and innovation, driven by social technology, are \"what's next\". Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTable of Contents:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePart I - Social Business Fundamentals\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 1: Social Media and Customer Engagement\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 2: The New Role of the Customer\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 3: Build a Social Business\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 4: The Social Business Ecosystem\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePart II - Run a Social Business\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 5: Social Technology and Business Decisions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 6: Social Analytics, Metrics and Measurement\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 7: Five Essential Tips\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePart III - Social Business Building Blocks\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 8: Engagement on the Social Web\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 9: Social CRM\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 10: Social Objects\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 11: The Social Graph\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 12: Social Applications\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157406802106,"sku":"2Q5VEZ5KX-Used","price":29.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/sm_07aa93a7-f2f9-4277-b61e-5c7b2e99146c.jpg?v=1758052463","url":"https:\/\/clappingpages.com\/products\/social-media-marketing","provider":"Clapping Pages","version":"1.0","type":"link"}