{"product_id":"telling-trainings-story-by-robert-o-brinkerhoff-rare-books","title":"Telling Training's Story by Robert O. Brinkerhoff [rare books]","description":"\u003ch2 data-start=\"44\" data-end=\"64\"\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"65\" data-end=\"344\"\u003e\u003cstrong data-start=\"65\" data-end=\"95\"\u003e\u003cem data-start=\"67\" data-end=\"93\"\u003eTelling Training’s Story\u003c\/em\u003e\u003c\/strong\u003e (published March 27, 2006) introduces the \u003cstrong data-start=\"138\" data-end=\"167\"\u003eSuccess Case Method (SCM)\u003c\/strong\u003e—a practical and accessible approach to evaluating training effectiveness that focuses on real-world impact rather than average-level data.\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"460\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSCM helps identify \u003cstrong data-start=\"19\" data-end=\"41\"\u003ehigh-success cases\u003c\/strong\u003e (participants who applied training effectively to yield tangible results) and \u003cstrong data-start=\"120\" data-end=\"141\"\u003elow-success cases\u003c\/strong\u003e, with follow-up interviews to understand what factors influenced outcomes\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThrough this dual approach, SCM uncovers not only what worked—but why it worked—and what barriers prevented broader success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"615\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book provides a \u003cstrong data-start=\"20\" data-end=\"53\"\u003efive-step implementation plan\u003c\/strong\u003e: planning a study, crafting an impact model, conducting surveys, interviewing selected participants, and analyzing results for compelling presentation to stakeholders\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAlongside the methodology, it includes \u003cstrong data-start=\"39\" data-end=\"55\"\u003ecase studies\u003c\/strong\u003e from global organizations and practical tools like checklists, diagrams, and charts to guide readers through each stage\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"695\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDesigned for training professionals, HR practitioners, and organizational leaders, the book combines academic rigour with user-friendly structure, enabling readers to \u003cstrong data-start=\"167\" data-end=\"211\"\u003edemonstrate training’s bottom-line value\u003c\/strong\u003e and inform future decisions\u003c\/span\u003e .\u003c\/p\u003e\n\u003ch2 data-start=\"702\" data-end=\"749\"\u003eAbout the Author:\u003c\/h2\u003e\n\u003cp data-start=\"750\" data-end=\"992\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eRobert O. Brinkerhoff \u003c\/strong\u003eis an internationally recognized expert in training evaluation and learning impact. He earned a doctorate in program evaluation from the University of Virginia and has served as Professor in Counseling Psychology (Human Resource Development) at Western Michigan University\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe also founded The Learning Alliance consultancy and is associated with Advantage Performance Group, offering training and certification in SCM\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHis methods have been adopted by major organizations worldwide, and he has authored multiple influential books on training effectiveness, including \u003cem data-start=\"148\" data-end=\"173\"\u003eThe Success Case Method\u003c\/em\u003e and \u003cem data-start=\"178\" data-end=\"200\" data-is-last-node=\"\"\u003eHigh Impact Learning\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255609155770,"sku":"352XTHWQP-Used","price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/tts.jpg?v=1761066562","url":"https:\/\/clappingpages.com\/products\/telling-trainings-story-by-robert-o-brinkerhoff-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}