{"product_id":"the-12-powers-of-a-marketing-leader-how-to-succeed-by-building-customer-and-company-value-hardcover","title":"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value [HARDCOVER] (RARE BOOKS)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eHOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe 12 Powers of a Marketing Leader\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is the first and only leadership book for marketers based on anything like this level of research evidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLearn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMOBILIZE YOUR BOSS:\u003cbr data-mce-fragment=\"1\"\u003eMake an impact at the highest level and align marketing with the company’s priorities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMOBILIZE YOUR COLLEAGUES:\u003cbr data-mce-fragment=\"1\"\u003eInspire and motivate your colleagues to act on your ideas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMOBILIZE YOUR TEAM:\u003cbr data-mce-fragment=\"1\"\u003eBuild and hone a winning marketing team.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMOBILIZE YOURSELF:\u003cbr data-mce-fragment=\"1\"\u003eFocus on goals that will benefit your customer, company, and long-term career.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWarning: This is \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003enot\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e a marketing book. It’s a \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eleadership book for marketers,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e using the latest research on what works--and what doesn’t--in marketing’s digital age.  By zeroing in on the value creation zone (“V-Zone”) --the all-important overlap between your company’s and customers’  needs--you’ll be able to help the business win in the market --\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eachieve your career goals.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45158068355258,"sku":"2SFX7G6PT-Used","price":59.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/The12PowersofaMarketingLeader.jpg?v=1758068507","url":"https:\/\/clappingpages.com\/products\/the-12-powers-of-a-marketing-leader-how-to-succeed-by-building-customer-and-company-value-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}