{"product_id":"the-22-immutable-laws-of-branding","title":"The 22 Immutable Laws Of Branding by Al Ries Laura Ries","description":"\u003ch2\u003e\u003cspan\u003eBOOK SUMMARY\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe book outlines \u003cstrong data-start=\"339\" data-end=\"360\"\u003e22 essential laws\u003c\/strong\u003e that every business or marketer must understand to succeed in building a powerful brand. Each \"law\" presents a fundamental concept or principle, and the authors argue that these laws are immutable, meaning they are universal and cannot be ignored if a brand is to succeed\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eABOUT THE AUTHOR\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"207\" data-end=\"425\" class=\"\"\u003e\n\u003cp data-start=\"209\" data-end=\"425\" class=\"\"\u003e\u003cstrong data-start=\"209\" data-end=\"223\"\u003eBackground\u003c\/strong\u003e: Al Ries is a \u003cstrong data-start=\"238\" data-end=\"262\"\u003emarketing strategist\u003c\/strong\u003e and \u003cstrong data-start=\"267\" data-end=\"277\"\u003eauthor\u003c\/strong\u003e who has worked in the field for over five decades. He is best known for his expertise in \u003cstrong data-start=\"367\" data-end=\"388\"\u003ebrand positioning\u003c\/strong\u003e and the concept of \u003cstrong data-start=\"408\" data-end=\"424\"\u003ebrand equity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"426\" data-end=\"703\" class=\"\"\u003e\n\u003cp data-start=\"428\" data-end=\"703\" class=\"\"\u003e\u003cstrong data-start=\"428\" data-end=\"438\"\u003eCareer\u003c\/strong\u003e: Ries co-founded the \u003cstrong data-start=\"460\" data-end=\"491\"\u003eRies \u0026amp; Ries consulting firm\u003c\/strong\u003e with his daughter, Laura Ries, where they provided strategic consulting to major corporations on how to improve their brand positioning. He is widely regarded as a pioneer in the field of marketing and branding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1532\" data-end=\"1795\" class=\"\"\u003e\n\u003cp data-start=\"1534\" data-end=\"1795\" class=\"\"\u003eBackground:\u003cstrong\u003e Laura Ries, \u003c\/strong\u003eAl’s daughter, is a \u003cstrong data-start=\"1582\" data-end=\"1601\"\u003ebranding expert\u003c\/strong\u003e, \u003cstrong data-start=\"1603\" data-end=\"1613\"\u003eauthor\u003c\/strong\u003e, and \u003cstrong data-start=\"1619\" data-end=\"1643\"\u003emarketing strategist\u003c\/strong\u003e. She has contributed significantly to the development of modern branding strategies and has helped numerous companies create powerful brand identities.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156407410874,"sku":"25N13T77M-Used","price":15.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/The22ImmutableLawsOfBranding.jpg?v=1758028752","url":"https:\/\/clappingpages.com\/products\/the-22-immutable-laws-of-branding","provider":"Clapping Pages","version":"1.0","type":"link"}