{"product_id":"the-22-immutable-laws-of-marketing-1","title":"The 22 immutable laws of marketing by Al Ries| Jack Trout","description":"\u003cp data-start=\"0\" data-end=\"718\"\u003e\u003cstrong data-start=\"0\" data-end=\"28\"\u003eBook Summary \u003c\/strong\u003e\u003cbr data-start=\"28\" data-end=\"31\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eThe 22 Immutable Laws of Marketing\u003c\/span\u003e\u003c\/span\u003e explains the key principles that determine why some brands succeed while others fail. The book argues that marketing is not just about having the best product but about winning a position in the customer’s mind. Through 22 clear “laws” — such as the Law of Leadership, the Law of Category, and the Law of Focus — it shows how being first, creating a unique identity, narrowing your message, and understanding perception are crucial for long-term success. Using many real business examples, the authors stress that ignoring these fundamental rules often leads to marketing failure, while following them helps companies build strong, memorable brands.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1373\"\u003e\u003cstrong data-start=\"720\" data-end=\"758\"\u003eAbout the authors \u003c\/strong\u003e\u003cbr data-start=\"758\" data-end=\"761\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAl Ries\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eJack Trout\u003c\/span\u003e\u003c\/span\u003e were influential American marketing experts and business writers known for developing the concept of “positioning,” which focuses on how a brand is perceived in the customer’s mind. They worked as consultants to major international companies and co-authored several bestselling marketing books that simplified complex business strategies into practical rules. Their ideas have had a lasting impact on advertising, branding, and corporate strategy worldwide, making them two of the most respected thinkers in modern marketing theory.\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45158102171834,"sku":"2SJB44KJL-Used","price":9.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/66666.jpg?v=1771575122","url":"https:\/\/clappingpages.com\/products\/the-22-immutable-laws-of-marketing-1","provider":"Clapping Pages","version":"1.0","type":"link"}