{"product_id":"the-curve-hardcover-rare-books","title":"The curve [hardcover] [rare books]","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eIt’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThere are millions of potential customers in the world. Most of them won’t pay anything for your product. But some will pay almost anything. The\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003echallenge is to find the latter without wasting time and money on the former.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Curve\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45206869377210,"sku":"2YHLGBU2P-Used","price":69.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/ppl_a771d246-9090-44aa-b335-383531513e75.jpg?v=1759598056","url":"https:\/\/clappingpages.com\/products\/the-curve-hardcover-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}