{"product_id":"the-decisive-moment-by-jonah-lehrer-rare-books","title":"The Decisive Moment by Jonah Lehrer [rare books]","description":"\u003ch3 data-start=\"0\" data-end=\"858\"\u003eBook Summary\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"858\"\u003e\u003cstrong data-start=\"0\" data-end=\"58\"\u003e“The Decisive Moment: How the Brain Makes Up Its Mind”\u003c\/strong\u003e (also published in the U.S. as \u003cem data-start=\"90\" data-end=\"105\"\u003eHow We Decide\u003c\/em\u003e) by \u003cstrong data-start=\"110\" data-end=\"126\"\u003eJonah Lehrer\u003c\/strong\u003e is a compelling exploration into the neuroscience of choice and cognition. Lehrer navigates real-world scenarios—from elite athletes and poker players to emergency pilots and surgeons—to illustrate how our decisions emerge from the interplay of emotional intuition and conscious reasoning. He examines how emotions shape gut feelings that often guide rapid decisions, yet also how overthinking (“choking”) can disrupt performance. The core message is that the smartest approach to decision‑making is adaptive: knowing when to trust your unconscious brain and when to deliberate. He also highlights the power of learning from mistakes and cultivating expertise through feedback-driven practice.\u003c\/p\u003e\n\u003ch3 data-start=\"865\" data-end=\"907\"\u003eAbout the Author \u003c\/h3\u003e\n\u003cp data-start=\"909\" data-end=\"1062\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eJonah Richard Lehrer\u003c\/strong\u003e (born June 25, 1981) is an American science journalist and author trained in neuroscience at Columbia University and later a Rhodes Scholar at Oxford. He gained early acclaim through contributions to \u003cem data-start=\"221\" data-end=\"237\"\u003eThe New Yorker\u003c\/em\u003e, \u003cem data-start=\"239\" data-end=\"246\"\u003eWired\u003c\/em\u003e, \u003cem data-start=\"248\" data-end=\"258\"\u003eRadiolab\u003c\/em\u003e and \u003cem data-start=\"263\" data-end=\"278\"\u003eSeed Magazine\u003c\/em\u003e, and authored several bestselling books—including \u003cem data-start=\"329\" data-end=\"358\"\u003eProust Was a Neuroscientist\u003c\/em\u003e, \u003cem data-start=\"360\" data-end=\"375\"\u003eHow We Decide\u003c\/em\u003e (aka \u003cem data-start=\"381\" data-end=\"402\"\u003eThe Decisive Moment\u003c\/em\u003e), and \u003cem data-start=\"409\" data-end=\"440\" data-is-last-node=\"\"\u003eImagine: How Creativity Works\u003c\/em\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHowever, his career faced controversy: in 2012 editors uncovered instances of self‑plagiarism, fabricated quotes, and recycled content, prompting publisher recall of \u003cem data-start=\"166\" data-end=\"181\"\u003eHow We Decide\u003c\/em\u003e and \u003cem data-start=\"186\" data-end=\"195\"\u003eImagine\u003c\/em\u003e and termination by \u003cem data-start=\"215\" data-end=\"231\"\u003eThe New Yorker\u003c\/em\u003e and \u003cem data-start=\"236\" data-end=\"243\" data-is-last-node=\"\"\u003eWired\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255609942202,"sku":"353YL74SH-Used","price":49.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/dmm_048dd4d8-aa13-41d3-9906-5568b21bc553.jpg?v=1762773178","url":"https:\/\/clappingpages.com\/products\/the-decisive-moment-by-jonah-lehrer-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}