{"product_id":"the-design-of-business-hardcover","title":"The Design of Business by Roger L. Martin [HARDCOVER] (RARE BOOKS)","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003ch3 data-end=\"65\" data-start=\"44\"\u003eBook Summary\u003c\/h3\u003e\n\u003cp data-end=\"373\" data-start=\"66\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIn \u003cem data-end=\"27\" data-start=\"3\"\u003eThe Design of Business\u003c\/em\u003e, Roger L. Martin (former Dean of the University of Toronto’s Rotman School of Management) introduces \u003cstrong data-end=\"150\" data-start=\"129\"\u003e“design thinking”\u003c\/strong\u003e as a superior approach to innovation—one that balances \u003cstrong data-end=\"220\" data-start=\"206\"\u003eanalytical\u003c\/strong\u003e and \u003cstrong data-end=\"238\" data-start=\"225\"\u003eintuitive\u003c\/strong\u003e reasoning. He frames innovation as a journey through his \u003cstrong data-end=\"316\" data-start=\"296\"\u003eKnowledge Funnel\u003c\/strong\u003e: starting with a \u003cstrong data-end=\"347\" data-start=\"334\"\u003e“Mystery”\u003c\/strong\u003e (an unexplored problem), moving to a \u003cstrong data-end=\"400\" data-start=\"385\"\u003e“Heuristic”\u003c\/strong\u003e (a rule‑of‑thumb solution), and ending at an \u003cstrong data-end=\"461\" data-start=\"446\"\u003e“Algorithm”\u003c\/strong\u003e (a repeatable, scalable process)\u003c\/span\u003e \u003c\/p\u003e\n\u003cp data-end=\"373\" data-start=\"66\"\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWhile companies often excel at structuring algorithms, they struggle with mysteries. Martin asserts that true competitive advantage comes from embracing \u003cstrong data-end=\"176\" data-start=\"153\"\u003eabductive reasoning\u003c\/strong\u003e—a creative leap that bridges mystery to heuristic—while still applying rigorous analysis\u003c\/span\u003e . \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCase studies of firms like P\u0026amp;G under A.G. Lafley, RIM\/BlackBerry, Cirque du Soleil, and Apple demonstrate how design thinking enables organizations to innovate consistently without sacrificing scale\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMartin also offers practical guidance on cultivating this mindset personally—through tools, experiences, and integrative thinking—and suggests how to navigate resistance within reliability‑focused corporate cultures\u003c\/span\u003e \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" alt=\"https:\/\/en.wikipedia.org\/wiki\/The_Design_of_Business?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Design_of_Business?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003chr data-end=\"378\" data-start=\"375\"\u003e\n\u003ch3 data-end=\"405\" data-start=\"380\"\u003eAbout the Author\u003c\/h3\u003e\n\u003cp data-end=\"860\" data-start=\"406\"\u003e\u003cstrong data-end=\"425\" data-start=\"406\"\u003eRoger L. Martin\u003c\/strong\u003e (born August 4, 1956) is a Canadian–American business strategist, author, and former Dean (1998–2013) of the Rotman School of Management. A Harvard graduate with an MBA, he helped shape global business through his 13‑year tenure at Monitor Company and as a thought leader in \u003cstrong data-end=\"716\" data-start=\"701\"\u003eintegrative\u003c\/strong\u003e and \u003cstrong data-end=\"740\" data-start=\"721\"\u003edesign thinking\u003c\/strong\u003e . \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBeyond writing \u003cem data-end=\"39\" data-start=\"15\"\u003eThe Design of Business\u003c\/em\u003e, he authored influential works such as \u003cem data-end=\"99\" data-start=\"79\"\u003eThe Opposable Mind\u003c\/em\u003e, \u003cem data-end=\"118\" data-start=\"101\"\u003eFixing the Game\u003c\/em\u003e, and \u003cem data-end=\"140\" data-start=\"124\"\u003ePlaying to Win\u003c\/em\u003e (with A.G. Lafley), and regularly contributes to Harvard Business Review, Financial Times, and Bloomberg. Twice ranked among the world’s top management thinkers by Thinkers50, Martin remains active in academia and advising, currently directing the Martin Prosperity Institute and contributing to societal discussions on democratic capitalism\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157674582202,"sku":"2RBTKP5OH-Used","price":69.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/TheDesignofBusiness.jpg?v=1759747628","url":"https:\/\/clappingpages.com\/products\/the-design-of-business-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}