{"product_id":"the-indian-media-business","title":"The Indian Media Business","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe third edition of Khandekar’s book moves away from the first two in many ways. It has two New chapters—on events and out-of-home media—segments not covered by any business book so far. It has case studies on a host of companies and issues—from The Times Group to the future of Newspapers to why the Indian animation business can’t take off.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going to be trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is in addition to the book’s basic promise of being an in-depth study of the Indian media business. It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book is a must read for media professionals and for anyone planning to invest in the Indian media and entertainment business.\u003c\/span\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157789565114,"sku":"2RNHYKFEP-Used","price":25.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/8dh.jpg?v=1758060628","url":"https:\/\/clappingpages.com\/products\/the-indian-media-business","provider":"Clapping Pages","version":"1.0","type":"link"}