{"product_id":"the-indigo-story-by-shelley-vishwajeet-hardcover","title":"The Indigo Story by Shelley Vishwajeet [Hardcover]","description":"\u003ch2 data-start=\"44\" data-end=\"64\"\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"65\" data-end=\"393\"\u003e\u003cem data-start=\"65\" data-end=\"83\"\u003eThe Indigo Story\u003c\/em\u003e (published in 2018 by Rupa Publications) chronicles how \u003cstrong data-start=\"140\" data-end=\"150\"\u003eIndiGo\u003c\/strong\u003e, a fledgling Indian budget airline founded in 2005, rose rapidly to become the country's leading and most profitable airline. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe narrative dives deeply into India’s aviation history from nationalization in the mid‑20th century to the era of low-cost carriers. It shows why most airlines—including Air India, Jet Airways, Kingfisher, and SpiceJet—failed, while IndiGo succeeded through ruthless operational discipline, cost optimization, punctuality, and a focused single-aircraft (Airbus A320) model\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-start=\"395\" data-end=\"550\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book highlights key strategic decisions, like the audacious order of 100 A‑320 jets at the 2005 Paris Air Show—an unprecedented move that set the scale for its rapid expansion—and explains how IndiGo stuck to its low-cost ethos through choices like lightweight seats, efficient crew utilization, and a single-type fleet for streamlined maintenance\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e. \u003c\/span\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" style=\"font-size: 0.875rem;\"\u003eThe author adopts a compelling yet non-academic tone to make complex industry data digestible while providing rare insights into DGCA records, annual reports, and competitive performance metrics—with charts, interviews, and case comparisons illustrating how IndiGo outmaneuvered entrenched rivals\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"557\" data-end=\"601\"\u003eAbout the Author: \u003c\/h2\u003e\n\u003cp data-start=\"602\" data-end=\"759\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eShelley Vishwajeet is a seasoned \u003cstrong data-start=\"33\" data-end=\"99\"\u003eIndian business journalist, aviation and political commentator\u003c\/strong\u003e, and author who has contributed to publications such as \u003cem data-start=\"156\" data-end=\"172\"\u003eBusiness India\u003c\/em\u003e, \u003cem data-start=\"174\" data-end=\"211\"\u003eThe Observer of Business \u0026amp; Politics\u003c\/em\u003e, \u003cem data-start=\"213\" data-end=\"230\"\u003eStar TV Network\u003c\/em\u003e, and \u003cem data-start=\"236\" data-end=\"252\"\u003eAviation World\u003c\/em\u003e. He's also served as faculty at the Indian Institute of Mass Communication, New Delhi, and is currently a Doctoral Research Fellow at TERI School of Advanced Studies\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cem data-start=\"0\" data-end=\"18\" data-is-only-node=\"\"\u003eThe Indigo Story\u003c\/em\u003e reflects his investigative style: heavily based on public regulatory data, historical airline documents, and industry interviews, rather than insider gossip or unverified anecdotes\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45255609188538,"sku":"352XZI875-Used","price":29.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/indi_635b24f4-9021-4a98-99fe-30d370feefd0.jpg?v=1761066563","url":"https:\/\/clappingpages.com\/products\/the-indigo-story-by-shelley-vishwajeet-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}