{"product_id":"the-marketing-gurus-hardcover","title":"The Marketing Gurus {HARDCOVER}","description":"\u003cspan\u003eSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eFor the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. \u003c\/span\u003e\u003cb\u003eThe Marketing Gurus\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eincludes two all-New,\u003cbr\u003epreviously unpublished summaries—\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eThe Tipping Point\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Malcolm Gladwell and \u003c\/span\u003e\u003cb\u003eCrossing the Chasm\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Geoffrey Moore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOther featured books include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePositioning\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Jack Trout and Al Ries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eKotler on Marketing\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Philip Kotler\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eThe Popcorn Report\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Faith Popcorn\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eThe Anatomy of Buzz\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Emanuel Rosen\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePurple Cow\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Seth Godin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eRelationship\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMarketing by Regis McKenna\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAnd more\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe Marketing Gurus\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003edistills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45157658263738,"sku":"2R9Q2AXA9-Used","price":39.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/TheMarketingGurusLessonsfromtheBestMarketingBooksofAllTimeHardcover_Import_20July.jpg?v=1758057696","url":"https:\/\/clappingpages.com\/products\/the-marketing-gurus-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}