{"product_id":"the-mouse-charmers-digital-pioneers-of-india","title":"The mouse charmers: digital pioneers of india by Anuradha Goyal","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Mouse Charmers-Bpb is a collection of stories about 12 iconic digital entrepreneurs in the fields of commerce, content, and connectors. They represent the New breed of emerging entrepreneurs in the Indian scenario, who have used the power of Internet to create New markets and reinvent their approach towards older markets.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe stories of each of these 12 leading entrepreneurs describe the struggles they faced when they started out, the innovations and technologies involved, their unique marketing strategy, and the several challenges and opportunities that came up during their remarkable journey. Anuradha Goyal's rendition of these stories are inspiring and showcases the opportunities India has to offer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTracing the story of India's pioneering digital companies from their advent till date, The Mouse Charmers-Bpb is a delightful and engrossing read. Detailed and well researched, this book is an essential guide for budding entrepreneurs. It was published in 2014 by Random House and is available as a paperback.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eKey Features:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIt features the stories of internet giants like Flipkart, Make My Trip, Big Basket, Zomato, CaratLane, Games2Win, Chai with Lakshmi, ImagesBazaar, Shaadi.com, RangDe, CommonFloor, and Indiblogger.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe book is a collection of insightful and useful stories about India's trailblazing digital companies. The foreword for the book is given by Sam Pitroda.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156921540794,"sku":"2OBY0U8ZL-Used","price":15.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/AnuradhaGoyal.jpg?v=1765797663","url":"https:\/\/clappingpages.com\/products\/the-mouse-charmers-digital-pioneers-of-india","provider":"Clapping Pages","version":"1.0","type":"link"}