{"product_id":"the-power-of-fifty-bits-hardcover","title":"The Power of Fifty Bits [hardcover]","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOf the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts.\u003cbr data-mce-fragment=\"1\"\u003eFortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers and even parents can use to improve the behavior of others around them and get the positive results they want.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNease offers a set of powerful and effective strategies to change behavior, including:\u003cbr data-mce-fragment=\"1\"\u003e• Require Choice—compel people to deliberately choose among options\u003cbr data-mce-fragment=\"1\"\u003e• Lock in Good Intentions—allow people to make decisions today about choices they will face in the future\u003cbr data-mce-fragment=\"1\"\u003e• Let It Ride—set the default to the desired option and let people opt out if they wish\u003cbr data-mce-fragment=\"1\"\u003e• Get in the Flow—go to where peoples’ attention is likely to be naturally\u003cbr data-mce-fragment=\"1\"\u003e• Reframe the Choices—set the framework people use to consider options and choices\u003cbr data-mce-fragment=\"1\"\u003e• Piggyback It—connect the desired choice or behavior with something they already like or are engaged in\u003cbr data-mce-fragment=\"1\"\u003e• Simplify... Wisely—make right choices frictionless and easy, make wrong choices more difficult\u003cbr data-mce-fragment=\"1\"\u003e• And more\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45189992808634,"sku":"2VDJ87CW1-Used","price":35.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/614u94anUML._SY425.jpg?v=1758994523","url":"https:\/\/clappingpages.com\/products\/the-power-of-fifty-bits-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}