{"product_id":"the-practice-of-marketing-by-shyamal-ghose-sign-copy-rare-books","title":"The Practice of Marketing by Shyamal Ghose [Sign Copy] [rare books]","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"792ffe79-763a-42ca-a2bf-1f4a6134d76a\" data-testid=\"conversation-turn-78\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"06410f00-ad6e-4072-b65e-8c447757850e\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"923\"\u003e\u003cstrong data-start=\"0\" data-end=\"63\"\u003eBook Summary – \u003c\/strong\u003e\u003cbr data-start=\"63\" data-end=\"66\"\u003e\u003cem data-start=\"66\" data-end=\"93\"\u003eThe Practice of Marketing\u003c\/em\u003e is a comprehensive guide that explains the fundamentals and real-world applications of modern marketing. Shyamal Ghose breaks down key concepts such as market analysis, segmentation, product strategy, pricing, distribution, and promotion, while consistently connecting theory to practical business situations. The book emphasizes understanding consumer behaviour, designing effective marketing plans, and aligning marketing strategies with organizational goals. Through clear explanations, examples, and structured frameworks, Ghose helps readers appreciate how marketing works as an integrated system that guides business decisions. \u003cem data-start=\"728\" data-end=\"755\"\u003eThe Practice of Marketing\u003c\/em\u003e serves as a useful resource for students, managers, and professionals seeking a strong grounding in both the principles and day-to-day realities of marketing practice.\u003c\/p\u003e\n\u003cp data-start=\"925\" data-end=\"1574\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"925\" data-end=\"961\"\u003eAbout the Author – \u003c\/strong\u003e\u003cbr data-start=\"961\" data-end=\"964\"\u003e\u003cstrong\u003eShyamal Ghose \u003c\/strong\u003ewas an experienced marketing professional and academic known for his contributions to marketing education and management training in India. He spent several years teaching marketing, developing practical learning models, and helping students and young professionals understand the dynamic nature of markets and consumer needs. Ghose’s writing reflects clarity, depth, and a strong focus on practical application, making complex marketing principles accessible to a wide audience. His work continues to be valued for its structured approach and relevance to both beginners and practicing managers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45354188177594,"sku":"36GDYIO75-Used","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/bbbbbbbbbb.jpg?v=1763968001","url":"https:\/\/clappingpages.com\/products\/the-practice-of-marketing-by-shyamal-ghose-sign-copy-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}