{"product_id":"the-pursuit-of-reputation","title":"The pursuit of reputation","description":"\u003cp\u003e\"The thin line between marketing, advertising and public relations has blurred over the years. The philosophy of POEMS (paid, owned, earned meda strategirs) is well explained in this book and I recommend tho every marketing and communications professional. I believe advertisers who spend lakhs of rupees on advertising but don't use professional PR services are missing out on a valuable marketing driver\u003c\/p\u003e\n\u003cp\u003eSAM BALSARA. Chairman, Madison World\u003c\/p\u003e\n\u003cp\u003e\"Supt and Amith's contemporary thinking and approach to public relations unique Hound the book to be a riveting read that advocates the use of technology, creativity, emotions, research and modern public relations techniques for bulding brands. A compelling read for every organisational leader who is in pursuit of a great…\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45221710627002,"sku":"31HLZ58G1-Used","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/pu.jpg?v=1760029288","url":"https:\/\/clappingpages.com\/products\/the-pursuit-of-reputation","provider":"Clapping Pages","version":"1.0","type":"link"}