{"product_id":"the-secret-language-of-competitive-intelligence-hardcover-rare-books","title":"The Secret Language of Competitive Intelligence [hardcover] [rare books]","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eTHE ART OF SMART . . . how not to get blindsided by the competition\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eYour key competitor has a cost advantage and you can’t for the life of you figure out why or how.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• A new technology or competitor is on the horizon that will completely upset the applecart in your business\u003cbr data-mce-fragment=\"1\"\u003eas Google is now doing in advertising and Wal-Mart has done in retailing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCompetitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eLeonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Secret Language of Competitive Intelligence\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cu data-mce-fragment=\"1\"\u003eTable of Contents\u003c\/u\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1\u003cbr data-mce-fragment=\"1\"\u003eJust Another Day in the Office\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 1 THE ART OF SMART: Page19\u003cbr data-mce-fragment=\"1\"\u003eHow Intelligence Insight Helps Win the Game of Risk and Reward\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 2 REALITY BITES: Page 45\u003cbr data-mce-fragment=\"1\"\u003eRemove the Blinders\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69\u003cbr data-mce-fragment=\"1\"\u003eUsing War Games to See Three Moves Ahead\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 4 MAKE ME INTO A PEPPERONI: Page 119\u003cbr data-mce-fragment=\"1\"\u003eSeeing the Trees to Understand the Forest\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 5 EARLY WARNING: Page 135\u003cbr data-mce-fragment=\"1\"\u003eGetting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165\u003cbr data-mce-fragment=\"1\"\u003eSeeing Through the Confusion to Gather Intelligence Gems\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 7 COMPETITIVE FOG: Page 211\u003cbr data-mce-fragment=\"1\"\u003eHow Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 8 DAY TO DAY: Page 237\u003cbr data-mce-fragment=\"1\"\u003eIntegrating Intelligence with Your Work\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChapter 9 THE BIG UNANSWERED QUESTIONS: Page269\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNotes 285\u003cbr data-mce-fragment=\"1\"\u003eAcknowledgments 293\u003cbr data-mce-fragment=\"1\"\u003eIndex 297\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45189998706874,"sku":"2VFYIC8OX-Used","price":59.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/51NZ4WB0D5L._SY425.jpg?v=1758994705","url":"https:\/\/clappingpages.com\/products\/the-secret-language-of-competitive-intelligence-hardcover-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}