{"product_id":"what-the-customer-wants-you-to-know","title":"What the customer wants you to know by Ram Charan","description":"\u003cp data-start=\"0\" data-end=\"894\"\u003e\u003cstrong data-start=\"0\" data-end=\"17\"\u003eBook Summary:\u003c\/strong\u003e\u003cbr data-start=\"17\" data-end=\"20\"\u003e\u003cem data-start=\"20\" data-end=\"111\"\u003eWhat the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales\u003c\/em\u003e by Ram Charan is a powerful guide that redefines the traditional concept of selling. In this book, Charan emphasizes that successful selling is not about pushing products but about deeply understanding customers’ needs and helping them achieve their goals. He introduces the concept of \u003cstrong data-start=\"398\" data-end=\"426\"\u003e“value creation selling”\u003c\/strong\u003e, where salespeople act as trusted advisors who diagnose customer problems and provide meaningful solutions. Using real-world examples and practical advice, Charan explains how businesses can build lasting relationships, create mutual value, and grow sustainably by focusing on what truly matters to the customer. The book is a must-read for entrepreneurs, business leaders, and sales professionals seeking to adapt to modern, customer-centric business environments.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1685\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"896\" data-end=\"917\"\u003eAbout the Author:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eRam Charan is a renowned business advisor, author, and speaker who has worked with many of the world’s leading companies, including GE, Verizon, and Toyota. Born in India, he earned his MBA and doctorate from Harvard Business School and later taught there as well as at Northwestern University’s Kellogg School of Management. Charan is celebrated for his practical insights into leadership, strategy, and execution, and for simplifying complex business concepts into actionable ideas. He has authored and co-authored several bestselling books, including \u003cem data-start=\"1474\" data-end=\"1485\"\u003eExecution\u003c\/em\u003e, \u003cem data-start=\"1487\" data-end=\"1512\"\u003eThe Leadership Pipeline\u003c\/em\u003e, and \u003cem data-start=\"1518\" data-end=\"1528\"\u003eKnow-How\u003c\/em\u003e. Through his writings and consulting work, Ram Charan continues to shape the way organizations think about growth, performance, and customer-driven success.\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45156407279802,"sku":"25N0N405E-Used","price":15.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/WhattheCustomerWantsYoutoKnow.jpg?v=1762595616","url":"https:\/\/clappingpages.com\/products\/what-the-customer-wants-you-to-know","provider":"Clapping Pages","version":"1.0","type":"link"}