{"product_id":"winning-on-purpose-the-unbeatable-strategy-of-loving-customers-hardcover","title":"Winning on Purpose: The Unbeatable Strategy of Loving Customers [Hardcover]","description":"\u003cstrong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"rwhd0z-s9mtmr-2dyfvw-v6jl51\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1647821789\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eGreat leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFew management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNow, Reichheld has raised the bar yet again. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWinning on Purpose\u003c\/span\u003e\u003cspan\u003e, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating Used profits. This is NPS 3.0 and it puts a New take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the Newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWinning on Purpose\u003c\/span\u003e\u003cspan\u003e is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45158456426682,"sku":"2TFNLPT6P-Used","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/WinningonPurposeTheUnbeatableStrategyofLovingCustomersHardcover.jpg?v=1758077790","url":"https:\/\/clappingpages.com\/products\/winning-on-purpose-the-unbeatable-strategy-of-loving-customers-hardcover","provider":"Clapping Pages","version":"1.0","type":"link"}